Category Experience design

How to design for the gut?

Visceral design is the key to creating experiences people can’t get enough of. Game designers and mobile app developers have done a great job of leveraging visceral design, web designers can and should leverage it too. So what exactly is…

SAP’s UX strategy

SAP customers are increasingly telling the company that user experience (UX) is the differentiator, not features and functions, starts the introduction to SAP’s new UX strategy. “With [its] large product portfolio, any SAP UX strategy cannot be a “boil the…