Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
In an article in the premiere issue of Marketing at Retail, David Polinchock of the Brand Experience Lab looks at the key developments today in creating a compelling, authentic and relevant retail brand experience. Polinchock discusses the growing trend of…
“Smart homes have been talked about for decades, but beyond a few concept houses and a few gadget-happy homeowners, little has been achieved in making them a bricks-and-mortar reality,” reports the EU’s IST Results website. “The TEAHA project team plans…
In a marketplace that offers a bewildering array of hardware, software and services, the company that prioritises ease of use stands a chance of winning, says Jack Schofield in The Guardian. In the article, he compares Apple’s vertical model of…
Bob Jacobson is one of the more thoughtful thinkers on experience design and the commentary he provides on his Total Experience blog is therefore frequently cited on Putting People First. Yesterday he analysed how the advertising profession has opened a…
“The old model [of the global marketplace] was one of control,” said Chris Anderson, editor of Wired magazine and author of the book “The Long Tail“, while he was recently in Paris. “Companies could control the user experience, and they…