Category HCD / UXD

Empathy is growth

Dev Patnaik, founder and chief executive of Jump Associates, argues in Business Week that knowing the wants of your customers is more important than out-innovating your competitors. It’s become fashionable in the last decade to prescribe innovation as the cure…

Share my ride

The New York Times Magazine on the service design concept behind car sharing: “Car sharing, is a pay-per-use system, which has the effect of significantly altering driving behavior. Evidence suggests that sharers drive from a quarter to half as much…

Microsoft Research’s “Technology for Emerging Markets” group

The Technology for Emerging Markets group at Microsoft Research India seeks to address the needs and aspirations of people in emerging-market countries, including those who are increasingly consuming computing technologies and services, as well as those for whom access to…