Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Learning from Extreme Consumers by Jill Avery, Michael I. Norton Teaching Note, 9 pages, January 2014 Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior…
Over the past years the Amsterdam agency edenspeakermann_ collaborated in a European cooperation that aims to create a seamless air travel experience for passengers to Europe. As a result of research on four European airports they created the concept of…
Mary L. Gray wrote a long essay for ethnographymatters that argues that technology builders and interface designers, data scientists and ethnographers (working in industry and at universities alike) “are now, officially, doing human subjects research”. She argues that all these…
The aim of the Service Design Research UK (SDR UK) Network of the Network is to review and consolidate the current state of Service Design knowledge within the field of Design. Three workshops and three Advisory Board meetings formed the…
On 6 June OgilvyChange, the specialist behavioural sciences practice of Ogilvy & Mather UK, hosted the second edition of Nudgestock, the “largest gathering of behavioural experts in the world”. The one day event on May 24 saw speakers from fields…
Daniel Kahneman, the ‘godfather’ of behavioural economics, has been challenged by rival psychologist Gerd Gigerenzer, director of the Centre for Cognition and Adaptive Behaviour at the Max Planck institute in Berlin, who claims that Kahneman presents ‘an unfairly negative view…
Promoted heavily by academic institutions and consultancies alike, design thinking has been a big buzzword during the past decade, turning some people on and others off. Though design thinking has actually been around for half a century, when asking creative…
Before the turn of the 20th century into the 21st century, a movement began. This movement called for a more user-centered approach, or also commonly referred to as human-centered, to designing products, software, digital interactions, and design concepts. It is…
Foundations for Designing User-Centered Systems: What System Designers Need to Know about People by Frank E. Ritter, Gordon D Baxter and Elizabeth F. Churchill Springer, 2014, Paperback 442 p. 108 illus. Interactive technologies pervade every aspect of modern life. Web…
Among the numerous implications of digitalization, the debate about “big data” has gained momentum. The central idea capturing attention is that digital data represents the newest key asset organizations should use to gain a competitive edge. Data can be sold,…
Our well-being centers on the meaningfulness of our relationships: our intimate ties, our associations with a larger circle of people, and our sense of interconnectivity with a collective tribe. Technology has become deeply embedded in how we build these relationships…
The infographics “What Are InfoVis And DataVis About?”, designed by Experientia collaborator Eloisa Paola Fontana, was selected and published in the book “Information Graphics“, by Sandra Rendgen and Julius Wiedemann, published by Taschen. “The idea was to create a friendly…
The World Economic Forum has released three new reports on strengthening trust, transparency and privacy in personal data usage. Rethinking Personal Data: A New Lens for Strengthening Trust, prepared in collaboration with A.T. Kearney, looks at how to enhance transparency…
A new study from Opera Mediaworks found that people use these larger-screen devices — which combine a smartphone’s instant access to information with the tablet’s richer viewing experience — in ways that are distinct from how they use other portable…
Designer and social entrepreneur Aral Balkan believes it is time to build an alternate future where we own our own tools, services, and data. And to do this we must create a new category of design-led, experience-driven ‘technology’. That’s the…
Steve Tengler recently sat down the user experience folks at Mercedes’ Research and Development Center in Sunnyvale, California, and interviewed Paolo Malabuyo (Vice President of Advanced UX Design), Vera Schmidt (Senior Manager of Advanced UX Design), and Viviane Eide (Manager…
Three articles – all published on Medium – confront the challenge of designing an effective car user interface: The State of In-Car UX by Geoff Teehan, Teehan+Lax No matter the price or the brand, the interfaces that adorn today’s vehicles…
Irene Au, former head of Google’s User Interaction Team, is the latest designer to make her way to a venture capital firm. Here’s why VCs are so hot for designers and how consumers could ultimately benefit from the trend. “It’s…
Doctors have known for decades that, in order to prevent disease or its complications, they were going to have to get into people’s living rooms and convince them to change everyday behaviors that would very likely kill them. The world…
The surveillance program PRISM by the US secret service NSA has reminded us that all of our activities online may be monitored without giving us the chance to understand whether we really are targeted or what the purpose of this…