Category Design

Tapping into smart health

Growing numbers of mobile applications are aimed at keeping patients engaged in their treatment. The Boston Globe reports. “Patient engagement, doctors say, is a crucial factor in health outcomes. Office visits are brief; once you step out into the real…

Cognitive styles

UX designer Tyler Tate explores on Johnny Holland the attitudes, preferences and habitual strategies that determine how people process information. “We pour over analytics, conduct ethnographic studies, and interview users in order to understand the demographics, goals, and tasks of…

Ethnography in UX

In his book The Human Factor, Kim Vicente presents the Human-Tech Ladder, which categorizes human and societal needs according to five factors: physical, psychological, team, organizational, and political. Many UX professionals are familiar with usability testing, which focuses on the…