Category Mark Vanderbeeken

Experientia launches Italian version of Putting People First

We are very pleased to announce that we have created an Italian version of Putting People First. Siamo molto lieti di annunciare la realizzazione di una versione italiana di Putting People First. It contains summaries of all the articles of…

Torino 2008 World Design Capital launches Torino GEODESIGN

Yesterday I went to a press conference by Torino 2008 World Design Capital at the Milan Design Fair which presented TORINO GEODESIGN. TORINO GEODESIGN (described in more detail in this Core77 article) is an international competition which will bring designers…

Experientia interviews Paola Zini, director of Torino 2008 World Design Capital

Core77, the online design magazine, published today an interview with Paola Zini, the director of Torino 2008 World Design Capital, conducted by Experientia partner Mark Vanderbeeken. The interview is the first of many as Mark is pleased to announce that…

European Market Research Event – Day 2, afternoon

Mike Spang, Kodak Mike Spang has the long job title: “Business Research Director, Document Imaging, Corporate Business Research, Eastman Kodak Company”. He spoke about how Kodak went about creating a satisfying global corporate web experience. To put it in somewhat…

European Market Research Event – Day 2, morning

Due to travelling, it took me a few days to write up my summary of the Tuesday presentations at the European Market Research Event, but here we are. In this write-up I will concentrate on five speakers: James Surowiecki, Roula…

European Market Research Event – Day 1, afternoon

During the afternoon sessions of the European Market Research Event, I attended presentations by Clive Grinyer of France Telecom Orange, Sarah Pearson of ACB/University of Sussex and Francesco Cara of Nokia. There is also a short write-up of a talk…

Experientia interviews Anne Kirah, senior design anthropologist at Microsoft

Anne Kirah (bio) is senior design anthropologist at Microsoft’s MSN Customer Design Centre. In this interview, she talks on the importance of taking off your blinders and focusing on the real lives of real people. She discusses her work at…

Belgian experience design lab getting off the ground

One of the exciting initiaves within the Belgian C-Mine project is a new Experience Design Lab within the Media & Design Academy, a platform with the double function of integrating and transforming the various disciplines of the academy, and enabling…