Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
To launch Twist, a new men’s fragrance in its global Axe brand, Unilever turned to a preapproved crowd of eager young amateurs for help. Venessa Wong reports in Business Week. “In July 2008, Unilever executives convened 16 regular young men…
The title might be a bit cryptic for some readers, but Jan Chipchase is a well-known user researcher/anthropologist at Nokia. He spent a decade exploring the intersection of technology, people and culture for Nokia, and specializes in turning insights into…
A new study by the Associated Press has come to the conclusion that consumers are “tired, even annoyed, by the current experience of advertising,†and that, as a result, they don’t trust very much of it. But at the same…
This project of the Nordic Innovation Center aimed to draw attention to user driven innovation in the health care sector, and to develop and test methods for user driven innovation in the context of health care. “The report consists of…
The World Bank in partnership with mobile handset maker Nokia is set to fund the establishment of mobile applications laboratories in Africa in a move to boost innovation in the field. “The mobile laboratories will help assist mobile applications entrepreneurs…
Qualitative, and especially observational or ethnographic, research enables us to delve much more deeply into the relationship between our firm and its product/service and the customer, argues Roger Martin, dean of the Rotman School of Management at the University of…
Successful Service Design: Turning Innovation Into Practice is a website created by the UK’s Cabinet Office that provides a robust guide to service design. The site, that also contains an extensive library, offers “a stage by stage approach for teams…
Are some behaviours more contagious than others? This is the question that Nicholas Christakis and James Fowler address in their book, Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives. From a Science + Religion…
Too many of us are too busy to be healthy–not because we lack awareness. It’s finding the time to do it that’s the problem. In an age of 24/7 connectivity, time feels more pressed than ever. Yet, it may be…
Although design and design thinking are having a positive impact on management practice and education, Youngjin Yoo, an associate professor at Temple University , doesn’t think that the current wave of design thinking will address the fundamental crisis that contemporary…
If the 20th century was the era of the global institution–the United Nations, the World Health Organization, the multinational corporation—then the 21st century will be the era of the participatory system, argues Participle‘s Hillary Cottam in the Winter 2010 (Vol.XXXI.…
From the Nordic Innovation website: User driven innovation is emerging as one of the successful ways of creating breakthrough innovations for companies and organisations. In this project called “Create concept innovation with users“, a Nordic and Baltic consortium lead by…
Brands are starting to catch on to lifelogging – a technique that uses a tiny digital camera to capture every moment of a consumer’s day and take insight gathering to a higher level. Lifelogging involves consumers wearing a small digital…
Sir George Cox was the closing speaker at The Big Rethink, a ‘Redesigning Business Summit’ organised by The Economist, in association with the Design Council, that aims to develop some fresh ideas on how design thinking can be used to…
The Italian city of Torino just launched “The Colors of Torino“, helping tourists through Microsoft’s Color Tags at monuments and tourist attractions. If you want to know more about a certain attraction (currently only 10 key destinations are tagged), you…
The Guardian, one of the leading UK newspapers, has publish an eight-page supplement on service design (pdf) – subtitled “Design innovation in the public and private sector – in association with the Service Design Network (that Experientia is a member…
A new report published jointly today by the British, Danish and Dutch governments challenges the way European institutions make decisions and argues that smart EU regulation must mean that businesses and citizens are put at the heart of all European…
New insights from science and behaviour change could lead to significantly improved outcomes, and at a lower cost, than the way many conventional policy tools are used, argues the UK Government. MINDSPACE: Influencing behaviour through public policy was a joint…
UK Government innovation policy should be refocused to reflect the crucial role played by customers in stimulating and funding the development of new hi-tech companies, claims a major new report on the Cambridge hi-tech cluster. For many years, the “Cambridge…
(From a Darden press release) On March 19 the Darden School of Business [Charlottesville, VA, USA] and the Batten Institute [an academic research center of the business school] will launch Darden’s new innovation laboratory, or i.Lab, a state-of-the-art learning environment…