Category Retail

Service design at IKEA

Walking through IKEA over the weekend with two young children, writes Shailesh Manga on UXMovement, was a healthy reminder of what contributes to an ideal customer experience: innovative product design and thoughtful service design. IKEA covers product design with innovative…

Let’s go ‘social shopping’

Jane Wakefield, BBC technology reporter, explores how the social experience of real shopping can help improve web retail, and how the online social shopping experience could become yet another threat to the high street. “Offline retailers have long held that…