Category Co-creation

European Market Research Event – Day 2, afternoon

Mike Spang, Kodak Mike Spang has the long job title: “Business Research Director, Document Imaging, Corporate Business Research, Eastman Kodak Company”. He spoke about how Kodak went about creating a satisfying global corporate web experience. To put it in somewhat…

European Market Research Event – Day 2, morning

Due to travelling, it took me a few days to write up my summary of the Tuesday presentations at the European Market Research Event, but here we are. In this write-up I will concentrate on five speakers: James Surowiecki, Roula…

European Market Research Event – Day 1, afternoon

During the afternoon sessions of the European Market Research Event, I attended presentations by Clive Grinyer of France Telecom Orange, Sarah Pearson of ACB/University of Sussex and Francesco Cara of Nokia. There is also a short write-up of a talk…

Experientia interviews Anne Kirah, senior design anthropologist at Microsoft

Anne Kirah (bio) is senior design anthropologist at Microsoft’s MSN Customer Design Centre. In this interview, she talks on the importance of taking off your blinders and focusing on the real lives of real people. She discusses her work at…

Third generation Living Labs: the quest for user-centred mobile services

Faced with a context of a vast and still growing supply of relatively cheap and effective information and communications technology (ICT) and stimulated demand for new solutions to achieve mobility, even seamless mobility, Prof Jan Annerstedt and Sascha Haselmayer raise…