Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
Every January, hundreds of politicians, CEOs, scientific experts, and celebrities gather for their annual meeting in the exclusive Swiss ski resort of Davos to “improve the state of the world.” Yet, the World Economic Forum’s influence on society and consumption…
Or said differently: “If you want to understand how animals live, you don’t go to the zoo, you go to the jungle.” Jörgen Vig Knudstorp began turning the company around by making several key moves: improving processes, cutting costs, and…
Complementary social science? Quali-quantitative experiments in a Big Data world Anders Blok and Morten Axel Pedersen University of Copenhagen, Copenhagen, Denmark Big Data & Society – August 6, 2014 The rise of Big Data in the social realm poses significant…
WASHINGTON, December 2, 2014 — Development policies based on new insights into how people actually think and make decisions will help governments and civil society achieve development goals more effectively. A richer and more accurate understanding of human behavior can…
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the…
Five years into his role as head of strategic insights at Heineken UK, Mick Doran believes that the brewing industry is learning valuable lessons from other FMCG sectors in becoming more consumer inspired and brand led. “Since he joined the…
Underneath all the shopping, online searching, and purchasing is a human being who takes a particular action for very personal reasons, writes Jure Klepic in The Huffington Post. Those reasons maybe based on a response to advertising or a referral…
Why would Intel need to conduct a tremendous amount of ethnographic research if all they are manufacturing are microchips? This short essay by Ioanis Hristodoulou eexamines Intel’s role in design anthropology on a worldwide context, exploring the work of Tony…
Quotidian Ritual and Work-Life Balance: An Ethnography of Not Being There Jo-Anne Richard and Paulina Yurman (Helen Hamlyn Centre for Design, Royal College of Art) David Kirk and David Chatting (Culture Lab, Newcastle University) Paper presented at the EPIC Conference,…
As part of an on-going series profiling people, institutions and programs in the EPIC People community, Katharina Rochjadi of Swinburne University of Technology has now profiled Elizabeth F. Churchill, Director of User Experience at Google. “Conducting ethnographic work is not…
Barry Brown, Moira McGregor and Donald McMillan of the Mobile Life Centre at Stockholm University audio-video recorded over 100 days of device use from 15 users and just published their results, which they presented in September at the MobileHCI conference…
The Global Social Media Impact Study based at the UCL Department of Anthropology (London, UK) is dedicated to understanding the implications of social networking sites for global humankind and society, and explaining their significance for the future of the social…
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract…
Why are highly successfully companies putting top-notch designers in key leadership roles, ask David Weber and Lisa Leslie Henderson. What are designers bringing to the table that marketers and other c-level players are not? “In today’s business landscape, where customer…
An upcoming event is encouraging anthropologists to “come out of their ivory towers†and work more closely with their colleagues in the field, in order to bridge the gap between “pure†and “applied†anthropology. The international symposium “Why the world…
Interesting reflection by acclaimed information architect Peter Morville: “As a consultant for two decades, I’ve been a tourist in all sorts of cultures. I’ve worked with startups, Fortune 500 companies, nonprofits, Ivy League colleges, and Federal Government agencies in multiple…
Simon Roberts – now of Stripe Partners – was the organizer of last year’s EPIC (Ethnographic Praxis in Industry Conference) in London. He did a truly excellent job. This year he was at EPIC in New York, not as an…
Cultural anthropologist Natasha Schüll bridged the gap between human interaction and machine workings in her research on gambling. Her current research focuses on the design and use of self-tracking devices – such as when individuals use digital software to record…
A Simple Introduction to the Practice of Ethnography and Guide to Ethnographic Fieldnotes By Brian A. Hoey, Ph.D., Associate Professor of Anthropology, Marshall University Marshall University Digital Scholar (June 2014): 1-10 Abstract In this article, I will provide a simple…
It’s that time of year again, when ethnography professionals come together to exchange knowledge, discuss ideas, and share experiences about the practice of ethnography in the business world. EPIC 2014 kicked off yesterday (Sept 7th) in New York, with a…