Category Methods

Peter Morville on creating a cultural fit

Interesting reflection by acclaimed information architect Peter Morville: “As a consultant for two decades, I’ve been a tourist in all sorts of cultures. I’ve worked with startups, Fortune 500 companies, nonprofits, Ivy League colleges, and Federal Government agencies in multiple…

Reflecting on EPIC 2014

Simon Roberts – now of Stripe Partners – was the organizer of last year’s EPIC (Ethnographic Praxis in Industry Conference) in London. He did a truly excellent job. This year he was at EPIC in New York, not as an…

Focus groups are worthless

If Erika Hall, co-founder of Mule Design, could achieve one thing with her time here on earth, Ishemight be content if that one thing could be burning to the ground the practice of running focus groups in place of actual…

An ethnographic introduction

A Simple Introduction to the Practice of Ethnography and Guide to Ethnographic Fieldnotes By Brian A. Hoey, Ph.D., Associate Professor of Anthropology, Marshall University Marshall University Digital Scholar (June 2014): 1-10 Abstract In this article, I will provide a simple…

Digital tools for design research

Dan Perkel of IDEO Labs shares how he and his colleagues use digital methods and tools to enhance the research process in five distinct activities: – Exploring the terrain and seeking quick inspiration – Recruiting research participants – Obtaining deep…

[Video] Digital Amnesia (VPRO, 2014)

Our memory is dissipating. Hard drives only last five years, a webpage is forever changing and there’s no machine left that can read 15-year old floppy disks. Digital data is vulnerable. Yet entire libraries are shredded and lost to budget…

How to see into the future

Billions of dollars are spent on experts who claim they can forecast what’s around the corner, in business, finance and economics. Most of them get it wrong. Now a groundbreaking study has unlocked the secret: it IS possible to predict…

[Book] An Ethnography of Wikipedia

Common Knowledge? An Ethnography of Wikipedia By Dariusz Jemielniak Stanford University Press 2014, 312 pages Abstract With an emphasis on peer–produced content and collaboration, Wikipedia exemplifies a departure from traditional management and organizational models. This iconic “project” has been variously…