Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
In a reflective and insightful paper, Dr. Genevieve Bell, a highly respected anthropologist and director of user experience at Intel, analyses the use of technology to support religious practices. Bell argues that “the ways in which new technologies are delivering…
Philips just released the July issue of new value by One Design, its online quarterly design magazine. In ‘Making the future more tangible‘, the magazine explores how, by involving stakeholders in the ‘fuzzy front end’ of innovation, Philips can truly…
The latest newsletter of the Indian Design for All Institute is devoted to anthropology and design. It features the articles “Cultural dimensions and global user-interface development” by Aaron Marcus, and “Sampling in design research: toward ethnographic segments” by Ken C.…
Introducing the winners of the 2006 Industrial Design Excellence Awards (IDEAs), Bruce Nussbaum writes in Business Week: “Managers everywhere are turning to rapid ethnography, usability, special materials, and aesthetics—the tools of design—to innovate.” He then goes on to discuss the…
The new core competency is ethnography. Companies use it to gain insights into the culture and behavior of their customers. But the demands of business are different from those of an anthropologist doing field research. The most obvious is speed.…