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User research

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

User research

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

3 May 2018
Invito: DesAlps innovation workshop per le PMI del territorio piemontese

Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]

27 April 2018
Impact through Design – Event in Turin, Italy

(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]

26 February 2018
Designing Patient Solutions with Meaning: Review of technology and health apps for a better patient experience

Technology is radically changing the world of healthcare and acts at different levels in support of different stakeholders. There are several digital tools on the market (e.g. wearables, virtual reality, robotics, etc.), many of which work in integration with each other, for example, wearables connected to IOT applications. Experientia’s report provide an overview of some […]

22 December 2017
Happy new year 2018!
27 November 2018

Nielsen Norman Group on the user experience of chatbots

Far from being ‘intelligent’, today’s chatbots guide users through simple linear flows, and our user research shows that they have a hard time whenever users deviate from such flows, writes Raluca Budiu of the Nielsen Norman Group [NNGroup]. To understand the usability of chatbots, NNGroup recruited 8 US participants and asked them to perform a […]

17 November 2018

HSBC study on trust in technology

HSBC bank commissioned Populus and Ipsos MORI to conduct an independent study of more than 12,000 people in 11 countries into global technology perceptions and habits. Our Trust in Technology research (pdf report) explores public opinion about the new technology banks and consumer facing businesses are developing, and its impact on daily lives. In this […]

8 October 2018

Designing for positive impact and human flourishing

A few days ago Experientia attended the Service Design Days in Barcelona. One of the surprise presentations was by Anna Pohlmeyer, who co-directs the Delft Institute for Positive Design. Although the title seemed a bit airy and ephemeral, the talk was anything but. Anna’s approach was solid and well grounded in research. She showed how […]

8 October 2018

IKEA’s fifth Life at Home report

Last week IKEA launched its fifth Life at Home global research report. Every year, the company sets out to understand more about what makes a better life at home by connecting with thousands of people where they live. Ever since the 2016 report, IKEA has been harbouring a deep curiosity about where the feeling of […]

1 October 2018

[Book] Left to Our Own Devices

Left to Our Own Devices: Outsmarting Smart Technology to Reclaim Our Relationships, Health, and Focus By Margaret E. Morris MIT Press, November 2018, 192 pages Unexpected ways that individuals adapt technology to reclaim what matters to them, from working through conflict with smart lights to celebrating gender transition with selfies. We have been warned about […]

27 July 2018

The emerging world of healthcare communities

We are witnessing the emergence of a new phenomenon in health care: self-organizing, online communities of patients, caregivers, clinicians, researchers, academics, and industry, all focused on a particular disease. Patient-led sites that offer support and information are the most well-known. They typically offer a moderated forum, blogs, advice, support, academic references, and a place to […]

4 May 2018

[Book] Automating Inequality

Automating Inequality: How High-Tech Tools Profile, Police, and Punish the Poor By Virginia Eubanks St. Martin’s Press, January 2018 272 pages The State of Indiana denies one million applications for healthcare, foodstamps and cash benefits in three years—because a new computer system interprets any mistake as “failure to cooperate.” In Los Angeles, an algorithm calculates […]

27 April 2018

The case for hiring a ‘Digital Anthropologist’

James Ingram, chief executive officer of visual content creation company Splashlight, explains why we need digital anthropologists to handle handle, interpret and apply cultural analysis to data and arrive at consumer insight. Making sense of copious amounts of data in a way that will benefit consumer experience is a problem that most retailers aren’t sure […]

25 April 2018

Two reports on people’s attitudes and understanding of digital technologies

Doteveryone, a UK think tank that champions responsible technology for the good of everyone in society [similar to Milan’s newly founded Digital Culture Center], published two reports this year: the first one, The Digital Attitudes Report, explores how the British public thinks and feels about the internet technologies shaping our world and changing our lives, […]

13 March 2018

Want to craft better policy? Hire an anthropologist

In the spring of 2017 the Danish Business Authority and MindLab, a Danish policy lab, developed a methodology to quickly identify costly regulations and how they could be improved, by combining the Standard Cost Model (SCM) method (a quantitative methodology that can measure the compliance costs of laws and legislation) with design anthropology, which takes […]

3 February 2018

Anthropology in Industry w/ Natalie Hanson

Design and anthropology have been seen together with increasing frequency over the last few years, but how do design and anthropology fit together in relation to industry? And, how does this pairing create insight? The team of This Anthro Life is joined by Dr. Natalie Hanson to explore these questions and more. Dr. Hanson is […]

15 December 2017

[Book] Bit by Bit: Social Research in the Digital Age

Bit by Bit: Social Research in the Digital Age by Matthew J. Salganik Princeton University Press 2017, 448 pages [Read online] An innovative and accessible guide to doing social research in the digital age In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous […]

26 November 2017

Developing human interactions with autonomous systems

Two excellent Medium articles by the people of Humanising Autonomy, a London based startup that works towards a vision of intuitive interactions between autonomous systems and people: Child-Friendly Autonomous Vehicles: Designing Autonomy with all road users in mind November 14, 2017 – written by Leslie Nooteboom, COO and Co-Founder of Humanising Autonomy To make sure […]

22 November 2017

Human-centred design in global health: A scoping review of applications and contexts

Human-centred design in global health: A scoping review of applications and contexts By Alessandra N. Bazzano (1), Jane Martin (2), Elaine Hicks (3), Maille Faughnan (1), and Laura Murphy (1) PLoS ONE12(11): e0186744. Published: November 1, 2017 Health and wellbeing are determined by a number of complex, interrelated factors. The application of design thinking to […]

27 October 2017

Self-driving cars and humans must learn a common language

For all the intricate technology required for autonomous cars — the sensors to replicate eyes and ears, the computers and algorithms to serve as the car’s brains, the high-definition 3-D maps to guide them — there’s another factor that computer science alone cannot solve: how these cars will engage with people — passengers, motorists, bicyclists […]

1 October 2017

Google’s Director of User Experience on the power of ethnography in an era of Big Data

Elizabeth Churchill, Google’s Director of User Experience argues that there has never been a better time for an ethnographic embrace and a reconfiguration of what it means to render meaning into big and small data. We have, she says, an opportunity to resist taking data as given, an opportunity to bring an ethnographic lens to […]

29 August 2017

Self-driving cars need human intuition

“If self-driving cars are going to achieve their promise as a revolution in urban transportation—delivering reduced emissions, better mobility, and safer streets—they will have to exist on a level playing field with the humans who already use those roads. They will have to be good citizens, not only skilled at avoiding at-fault accidents, but able […]

4 August 2017

The human side of autonomous cars — with Nissan Research’s Melissa Cefkin

Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]

22 April 2017

Boston’s human-centered research to design middle-income housing

In Boston, the Mayor’s Office of New Urban Mechanics is conducting ethnographic, human-centered research to design middle-income housing that reflects people’s lived experiences, reports the Stanford Social Innovation Review. This includes intensive planning sessions in which residents, designers, and policy experts co-create policy blueprints. As part of these efforts, Boston set up a roadshow with […]

21 April 2017

ONE Design: a portal on Adaptive Path’s work with Capital One Bank

ONE Design is a content portal where Capital One, the eighth-largest bank in the United States, shares (many) inspiring stories of how their Adaptive Path designers “impact lives with humanity, simplicity, ingenuity – and empower people to have better control over their money.” Selected stories from the portal: – Designing for the Human Side of […]

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