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User research

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

User research

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 July 2019
Experientia on addressing vaccine hesitancy

Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.

2 May 2019
MacArthur Foundation’s “100&Change” competition now calling for applications

100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]

19 March 2019
Interested in a career with us?

Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]

22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

24 August 2019

[Book] The Costs of Connection

The Costs of Connection: How Data Is Colonizing Human Life and Appropriating It for Capitalism by Nick Couldry and Ulises A. Mejias Stanford University Press August 2019, 352 pages Just about any social need is now met with an opportunity to “connect” through digital means. But this convenience is not free―it is purchased with vast […]

24 August 2019

End user perceptions of smart home device data practices and risks

“I don’t own the data”: End User Perceptions of Smart Home Device Data Practices and Risks Madiha Tabassum, University of North Carolina at Charlotte; Tomasz Kosinski, Chalmers University of Technology; Heather Lipford, University of North Carolina at Charlotte Paper included in the Proceedings of the Fifteenth Symposium on Usable Privacy and Security (August 2019, Santa […]

5 April 2019

The story of Spotify personas

Spotify’s product designer Mady Torres de Souza and senior user researchers Olga Hörding and Sohit Karol explain how they developed their personas tool, how they use it today and why it’s so useful for an autonomous, cross-functional organisation like Spotify. Here at Spotify, we often ask ourselves who we’re designing for. And since listening to […]

31 March 2019

Research findings send automated sentiment analysis to the trash bin

The age of social media has opened up exciting opportunities for researchers to investigate people’s emotional states on a massive scale. For example, one study found that tweets contain more positive emotional words in the morning, which was interpreted as showing that most people are in a better mood at that time of day. The […]

16 February 2019

[Book] The Next Billion Users: Digital Life Beyond the West

The Next Billion Users: Digital Life Beyond the West by Payal Arora Harvard University Press, 2019 280 pages A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East—home to most of the world’s Internet users—and discovers that what they are doing is not what we […]

13 February 2019

Papers on behaviour, design and the circular economy

Consumer insights into the circular economy Report of stakeholder meeting, 25 October 2018, 14 pages The “Stakeholder Meeting: Consumer Insights into the Circular Economy” in Brussels on 25 October 2018, was co-organised by the Collaborating Centre on Sustainable Consumption (CSCP) with the support of the European Economic and Social Committee (EESC), as part of the […]

11 January 2019

[Book] Left to Our Own Devices

Left to Our Own Devices: Outsmarting Smart Technology to Reclaim Our Relationships, Health, and Focus Margaret E. Morris MIT Press, 2018 192 pages Unexpected ways that individuals adapt technology to reclaim what matters to them, from working through conflict with smart lights to celebrating gender transition with selfies. We have been warned about the psychological […]

1 January 2019

Daniel Kahneman on cutting through the noise

You might be surprised by what occupies Daniel Kahneman’s thoughts. “You seem to think that I think of bias all the time,” he tells esteemed economist Tyler Cowen. “I really don’t think of bias that much.” These days, noise might be the concept most on Kahneman’s mind. A forthcoming book, coauthored with Cass Sunstein and […]

22 December 2018

Intel anthropologist Dawn Nafus interview on the use of data and technology in medical contexts

In an age where we can collect and store (forEVER) every second of every day, how much do we truly need… to learn? To react? To do good deeds that benefit society? Assuming we champion that, what does it mean for privacy and security and (maybe most importantly) global knowledge? And what does any of […]

27 November 2018

Nielsen Norman Group on the user experience of chatbots

Far from being ‘intelligent’, today’s chatbots guide users through simple linear flows, and our user research shows that they have a hard time whenever users deviate from such flows, writes Raluca Budiu of the Nielsen Norman Group [NNGroup]. To understand the usability of chatbots, NNGroup recruited 8 US participants and asked them to perform a […]

17 November 2018

HSBC study on trust in technology

HSBC bank commissioned Populus and Ipsos MORI to conduct an independent study of more than 12,000 people in 11 countries into global technology perceptions and habits. Our Trust in Technology research (pdf report) explores public opinion about the new technology banks and consumer facing businesses are developing, and its impact on daily lives. In this […]

8 October 2018

Designing for positive impact and human flourishing

A few days ago Experientia attended the Service Design Days in Barcelona. One of the surprise presentations was by Anna Pohlmeyer, who co-directs the Delft Institute for Positive Design. Although the title seemed a bit airy and ephemeral, the talk was anything but. Anna’s approach was solid and well grounded in research. She showed how […]

8 October 2018

IKEA’s fifth Life at Home report

Last week IKEA launched its fifth Life at Home global research report. Every year, the company sets out to understand more about what makes a better life at home by connecting with thousands of people where they live. Ever since the 2016 report, IKEA has been harbouring a deep curiosity about where the feeling of […]

1 October 2018

[Book] Left to Our Own Devices

Left to Our Own Devices: Outsmarting Smart Technology to Reclaim Our Relationships, Health, and Focus By Margaret E. Morris MIT Press, November 2018, 192 pages Unexpected ways that individuals adapt technology to reclaim what matters to them, from working through conflict with smart lights to celebrating gender transition with selfies. We have been warned about […]

27 July 2018

The emerging world of healthcare communities

We are witnessing the emergence of a new phenomenon in health care: self-organizing, online communities of patients, caregivers, clinicians, researchers, academics, and industry, all focused on a particular disease. Patient-led sites that offer support and information are the most well-known. They typically offer a moderated forum, blogs, advice, support, academic references, and a place to […]

4 May 2018

[Book] Automating Inequality

Automating Inequality: How High-Tech Tools Profile, Police, and Punish the Poor By Virginia Eubanks St. Martin’s Press, January 2018 272 pages The State of Indiana denies one million applications for healthcare, foodstamps and cash benefits in three years—because a new computer system interprets any mistake as “failure to cooperate.” In Los Angeles, an algorithm calculates […]

27 April 2018

The case for hiring a ‘Digital Anthropologist’

James Ingram, chief executive officer of visual content creation company Splashlight, explains why we need digital anthropologists to handle handle, interpret and apply cultural analysis to data and arrive at consumer insight. Making sense of copious amounts of data in a way that will benefit consumer experience is a problem that most retailers aren’t sure […]

25 April 2018

Two reports on people’s attitudes and understanding of digital technologies

Doteveryone, a UK think tank that champions responsible technology for the good of everyone in society [similar to Milan’s newly founded Digital Culture Center], published two reports this year: the first one, The Digital Attitudes Report, explores how the British public thinks and feels about the internet technologies shaping our world and changing our lives, […]

13 March 2018

Want to craft better policy? Hire an anthropologist

In the spring of 2017 the Danish Business Authority and MindLab, a Danish policy lab, developed a methodology to quickly identify costly regulations and how they could be improved, by combining the Standard Cost Model (SCM) method (a quantitative methodology that can measure the compliance costs of laws and legislation) with design anthropology, which takes […]

3 February 2018

Anthropology in Industry w/ Natalie Hanson

Design and anthropology have been seen together with increasing frequency over the last few years, but how do design and anthropology fit together in relation to industry? And, how does this pairing create insight? The team of This Anthro Life is joined by Dr. Natalie Hanson to explore these questions and more. Dr. Hanson is […]

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