Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
Drawing in consumers means studying their lifestyles and creating destinations where they delight in spending leisure time. To capitalize on the increasing prosperity of its customers, retailers must compete against the hugely expanded range of leisure pursuits on offer in…
If you had to write your organisation’s obituary, what would it say? Would there be any mourners? Has it made any difference to anyone? Would the world be worse off without it? Would anyone actually notice? Faced with this question,…
The people at Aria Magazine are nice. A few weeks I posted about this (to me) mysterious initiative. And this is their emailed reaction (freely translated from the original Italian, which you can find below). I can only thank them…
At the Venice Biennale I was handed a copy of the very trendy Aria Magazine, a bilingual (English / Italian) quarterly magazine for travellers, or as their press release says, “the first magazine about Emotional Geography”. Same thing just now…
More and more B2B companies are turning to experience marketing to woo business customers. “B2B companies, especially in the technology, pharmaceutical and banking industries, are looking for ways to immerse their business clients in experiences that tell a brand…
In this long feature, Rick Robinson, global director of GFK NOP‘s Observational & Ethnographic Practice, discusses ethnography and branding, and argues in much detail how ethnography can help companies gain a true understanding of their customers — including their interactions,…
Samsung just posted the second edition of its lifestyle and innovation magazine DigitAll. While the first issue had a more open attitude than similar initiatives of competitors (e.g. Nokia, Motorola), by reflecting on the strategies of other companies, including Adidas…
Nike’s now (in)famous Nike ID Design Lab in New York doesn’t allow more than three customers in at a time, with visits limited to one hour max. Furthermore, customers need to make an appointment, by invitation only. The haute-design store…
Régine Debatty of we-make-money-not-art just posted about the A1 Lounge in Vienna, a new store concept EOOS created for mobile phone company Mobilkom Austria. “The most tangible thing in the mobile phone business is the signed contract – a sheet…
Nokia has updated its “culture of mobility” online magazine with a feature on mobile imaging. It is in their words, “an exploration of the creation, and creatives, behind the trend that’s reinventing the media landscape.”
Vodafone is initiating a new way of communicating itself to its customers. The most obvious aspects of this image repositioning are, initially, a change to the design of the Vodafone logo and a new Vodafone communication platform, with the now…
The Guardian has a fascinating and slightly depressing article about the multi-million-pound industry intent on turning teenagers and toddlers into passionate consumers. British child is familiar with up to 400 brand names by the time they reach the age of…
The New York Times reports that Illy, the Italian coffee, has opened a new Galleria Illy in SoHo. It’s a coffee themeland in this temporary experience featuring an art gallery, library, classrooms and espresso bar. Visitors can thumb through hundreds…
By affecting how people think and act and by connecting an organisation to its constituents’ values, design can enhance performance. In this article for the Design Management Journal, Roger Sametz and Andrew Maydoney of Sametz Blackstone Associates (a strategic…
Companies like Nordstrom, Jet Blue, Amazon and Dell have all built their brand value on providing a positive experience for their customers, online and offline. Successful companies match business objectives with customer needs. They combine ongoing testing, feedback and…
It is not an example of experience design the way I like to understand it, but it is clearly a designed experience. Ogilvy Belgium has launched this week a talking billboard in their campaign for Ford. [Alain Caviggia was commissioned…
Ian McArthur reflects in the CPH127 blog on Sony’s Qualia product series, and how it is an example of how “user experience†can be extended and elaborated on to integrate seamlessly with branding strategy. The effect in this case, he…
In a blog that talks about participatory design and how users can contribute to the design of services, we cannot sidestep the ethical issue. Often people’s creativity and cultural contributions are used against their own interests. In a long and…
The French “buzz marketing” agency Nouveau Jour has been collaborating with the creative team of fashion designer Jean-Paul Gaultier on a new online section for the designer, conceived as a virtual world to experience and share chance encounters. In addition…
The Sony Ericsson website now contains an “Experiences” section with small visual scenarios of how mobile phone functionalities can provide added value to our lives. Or in their own marketing language: “It’s all about combining your emotions with our technology…