Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
Category Branding
U.S. cities compete in hipness to attract the young [The New York Times]
Arts Management newsletter, a horrible experience with great content
European Market Research Event – Day 2, afternoon
Mike Spang, Kodak Mike Spang has the long job title: “Business Research Director, Document Imaging, Corporate Business Research, Eastman Kodak Company”. He spoke about how Kodak went about creating a satisfying global corporate web experience. To put it in somewhat…
Adidas sports performance store in Paris: it is all about the interactive experience
The Germany-based sportswear brand opened its Mi Innovation Center on the Champs-Elysées. It’s a tech, fashion, and custom-design wonderland, writes Business Week. “At the futuristic 1,750-square-meter store, the largest Adidas store in the world, shoppers can browse the latest trends…
Philips Research magazine provides deeper look at simplicity commitment
David Polinchock on creating a retail brand experience
In an article in the premiere issue of Marketing at Retail, David Polinchock of the Brand Experience Lab looks at the key developments today in creating a compelling, authentic and relevant retail brand experience. Polinchock discusses the growing trend of…
Samsung’s DigitAll brand magazine on greatness in the digital era
Bob Jacobson on advertising and experience design
Bob Jacobson is one of the more thoughtful thinkers on experience design and the commentary he provides on his Total Experience blog is therefore frequently cited on Putting People First. Yesterday he analysed how the advertising profession has opened a…