Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
Italian coffee maker Illy is out to conquer the “last frontier” – the coffee bar. By rolling out a global chain of licensed cafes called “Espressamente,” Illy intends not only to sell more of its high-quality coffee, but to purvey…
Open marketing assumes your customers are smarter than you, at every stage of the business process, from product build to post-sale service. "We have embarked on the maiden voyage of the open marketing revolution. From RSS to blogs, from podcasts…
What everybody in advertising, marketing and media should know about the technologies that are reshaping their business. What’s the effect of an advertising campaign, in a world where every consumer has instant access to all hard data about any given…
Core77, the industrial design site, is launching a brand new debate series called Design2.0: Discussions on Design, Strategy & Innovation. The first panel discussion focuses on current thinking in brand and service innovation and will take place in New York…
Trendwatching has just updated its Sept/Oct 2004 “Insperience” newsletter. “In a consumer society dominated by experiences in the (semi) public domain — often branded, designed, themed and curated to the nines — Insperiences represent consumers’ desire to bring top-level experiences…