Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
Nir Eyal’s third Techcrunch article on behavioural engineering, delves into the topic of “desire engines”. “Desire engines go beyond reinforcing behavior; they create habits, spurring users to act on their own, without the need for expensive external stimuli like advertising.…
Brian Thomas Collins has made a career out of creating brand experiences, “a few of them great”. He writes: “A good brand experience is when a brand does what we expect of it. A great brand experience is something we…
A strong experience strategy, derived from qualitative user research and experience workshops, can bring a collected vision to your organization and not only identify the true value of your products but help you transform the way your company does business,…
Four interesting articles in Research Magazine, a UK industry magazine. This month we… browsed a virtual supermarket Robert Bain explores a simulated supermarket used to research products and store designs. Behind the sofa Simon Lidington thinks researchers have forgotten the…
Misha W. Vaughan, architect of applications user experience at Oracle USA, reflects in this interesting, small article for the February 2011 issue of the Journal of Usability Studies on the challenges explaining the value of user experience to the…
Two new articles in UX Magazine: Crafting the UX of REI’s retail experience by Samantha Starmer Video interview (with text transcript) on the strategy, techniques and thinking behind translating REI‘s warm, hand-crafted in-store experiences into the digital space. Customer Experience…
Peter Merholz, president of Adaptive Path, has written a long and eloquent rant against advertising and marketing agencies proclaiming to do user experience design. These agencies, he says, do not come at user experience from an honest place. “Ad agencies,…
Jeremy Baldwin, company director at Bright Blue Day, a full-service design and marketing agency in Dorset, UK, argues that we should stop talking about content strategy as if it only applies to the web design professional. The impact of content…
The people at frogdesign have posted two long articles (the first one is really an essay) that we consider a recommended read: Openness or how do you design for the loss of control? Openness is the mega-trend for innovation in…
Stephanie Rosenbloom writes in the New York Times on what will make us happy. “The practices that consumers have adopted in response to the economic crisis ultimately could — as a raft of new research suggests — make them happier.…
Tom H. C. Anderson, founder and managing partner of Anderson Analytics, discuss the book “Predictably Irrational” and the field of market research with behavioural economist Dan Ariely. Dan is also professor of Behavioral Economics at Duke University Fuqua School of…
If there is a future for designers and marketers in big business, it lies not in brand, nor in “UXâ€, nor in any colorful way of framing total control over a consumer, such as “brand equityâ€, “brand loyaltyâ€, the “end…
The New York Times interactive group creates an online encyclopedia of all their stunning inventions, reports Cliff Kuang on Fast Company. “The Times interactive team has been creating path-breaking experiments in infographics and interaction design. All of which are now…
O2 is launching a new mobile phone network which it has dubbed as the first “people powered†service in the sector, reports mad.co.uk. “The online SIM-only offer called giffgaff will aim to capitalise on the trend towards online content creation.…
An article in the New York Times Magazine brought me to an interesting article by behavioural economist Daniel Ariely, who has been featured previously on this blog: “Anybody who is honest about consumer behavior knows that often what we buy…
Marketing Management is a bi-monthly strategic marketing magazine published by the American Marketing Association. The Jan-Feb issue contained a very strong piece by Lance A. Bettencourt on giving customers the proper role in the innovation process by forming correct beliefs…
Context-Based Research Group and Carton Donofrio Partners have conducted a joint study on the future of consumerism in a changing economy and conclude that a new “grounded consumer” is emerging from the ashes of the economic meltdown. Press release Context-Based…
User-centred design becomes user-driven innovation when you are dealing with businesses in Central and Northern Europe, and customer-centric marketing when you deal with people working in marketing and branding. Yet these concepts are not at all the same, and share…
Whiff! The Revolution of Scent Communication in the Information Age by C. Russell Brumfield Quimby Press, Hardcover, June 2008 Secretly, scores of Fortune 500 companies, like Proctor & Gamble, Disney, Bloomingdales, Lexus, Reebok, Sony, Samsung, and Starwood Hotels, have been…
Consumers have always used — or misused — products however they see fit. Adweek reports on why some companies now follow the lead of consumers who have their own ideas about product usage. “Consumers have always used — or misused…