Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
A few weeks ago we were contacted by Marco Bevolo of Philips Design who was looking for some advance feedback on the book he is writing together with co-authors Stefano Marzano (also Philips Design), Dr. Howard R. Moskowitz and Alex…
Trendwatching published a feature post about status-yielding stories. Their central thesis: As more brands (have to) go niche and therefore tell stories that aren’t known to the masses, and as experiences and non-consumption-related expenditures take over from physical (and more…
It’s all over the Italian press (the winners) and the Turkish press (the losers), and on a small number of international news outlets: Milan will host the 2015 Universal Exposition (a.k.a. “Expo” or “World Fair”). In a day and age…
IBM just released a white paper entitled “How immersive technology can revitalize the shopping experience”. “Truly immersive experiences—which connect with shoppers on an emotional level through personalized dialogues and give them greater control over the shopping experience—are the new frontier…
Last week I visited Eataly again, a fantastic “experiential” supermarket, right here in Torino. Associated with the Slow Food movement, you can dwell in it for hours and feel constantly stimulated, intellectually, sensually and visually. But I had never written…
M3, the Dutch marketing conference, was this year devoted to co-creation. Keynote speakers were Charles Leadbeater (author of We-Think) and Andrew Keen (author of The Cult of the Amateur: How Today’s Internet is Killing Our Culture), arguing their “enemy” positions.…
Many mobile service providers are failing to capitalise on potentially lucrative corporate contracts because they don’t focus enough on client’s business needs, according to Gartner. Service providers that don’t update their sales strategies to provide tailored solutions to businesses risk…
Apple has been progressively changing its retail store format over the past year, eliminating cash registers while introducing several new services and increased staffing, to create a more personalized and friendly environment for customers, reports MacNN in an article entitled…
The International Herald Tribune reflects on ‘experience stores’, the latest trend in retailing and claims it is a return to the old department store shopping experience, where shopping was treated as theatre as well. The article claims that Samsung was…