Experientia

Experientia

Query the obscure

Gaining a better understanding of queries is a top priority of the search industry. When it comes to common searches that repeat millions of times like “Britney Spears” or “Hybrid Cars,” returning the most appropriate results, or advertisements, is not…

The long wow

Brandon Schauer of Adaptive Path has just published a sharp and informative essay on “The Long Wow,” an experience and design-driven approach to creating real customer satisfaction by building genuine, widespread, and lasting customer loyalty over time. As Brandon describes…

Design Reaktor Berlin

The Design Reaktor Berlin is a multi-disciplinary research project of the Universität der Künste Berlin (UdK) and Berlin University of the Arts. The aim is to encourage innovative co-operation between small and medium-sized companies and designers, in order to investigate…