Category Challenges

Waymo focuses on user experience

Waymo —formerly the Google self-driving car project— is investing a lot of time and effort on building out the user experience of its self-driving vehicles, which includes both the external and internal user-facing features of its autonomous cars. This includes…

Design Thinking is bullshit

Here is Pentagram partner and designer Natasha Jen‘s definition of design thinking: Design thinking packages a designer’s way of working for a non-designer audience by codifying their processes into a prescriptive, step-by-step approach to creative problem solving – claiming that…