Category HCD / UXD

Lean and user experience, again

When anthropologist Natalie Hanson was asked last year to contribute to a new book called The Handbook of Business Anthropology, edited by Rita Denny and Patty Sunderland (who also wrote Doing Anthropology in Consumer Research, 2007) wrote a chapter about…

Book: Orchestrating Human-Centered Design

Orchestrating Human-Centered Design Guy Boy Springer, 2013 The time has come to move into a more humanistic approach of technology and to understand where our world is moving to in the early twenty-first century. The design and development of our…

Hertz president on the future of mobility

A day after the announcement that the Avis Budget Group has agreed to acquire Zipcar, the world’s leading car sharing network, for approximately $500 million, Michel Taride, president of Hertz International and executive vice president of Hertz Corporation, presents his…