Category Design

Seeing Tomorrow’s Services

Adaptive Path organised a panel on service design yesterday. Panellists were Shelley Evenson (CMU), Robert Glushko (UC Berkeley), and Christi Zuber (Kaiser Permanente). No matter where the economy heads, one thing is certain: we’re living in a service economy. Approximately…

Service design at Kraft

Reena Jana of Business Week reports from SXSW on the activities of Moshe Tamssot, Kraft’s VP of New Services. “Formerly of American Express and G.E., Tamssot was hired about a year and a half ago to help Kraft “transform” itself…