Category Service design

The business case for service design

Service designer Bill Hollins shares his thoughts on why service design makes business sense and argues that more businesses should invest in employing a service designer. 1. Good customer service + quality product = brand loyalty 2. Rising consumer expectations…

Ph.D thesis: Design with Intent

Brunel University London has posted the Ph.D dissertation of Daniel Lockton, entitled “Design with Intent – A design pattern toolkit for environmental & social behaviour change” (download link). “This thesis describes a systematic research enquiry into influencing more sustainable behaviour…

Designing for services beyond the screen

The producer-consumer model is so ingrained in our society that we tend to treat everything like a product—a one-and-done offering that can be pushed to the market and forgotten. Yet, writes interaction and service design consultant Andy Polaine, online experiences…