Category Business

How to win the UX war within your organization

When companies don’t care about user experience, it is clearly reflected in the products they create. Although everyone can agree that software should be intuitive, user-friendly, and aesthetically pleasing, many managers aren’t willing to invest the time and resources it…

Desire engines

Nir Eyal’s third Techcrunch article on behavioural engineering, delves into the topic of “desire engines”. “Desire engines go beyond reinforcing behavior; they create habits, spurring users to act on their own, without the need for expensive external stimuli like advertising.…

User experience vision for startups

In a TechCrunch guest post by Uzi Shmilovici, CEO and founder of Future Simple, outlines how he came to the conclusion that there’s nothing more important for a startup than the ability to clearly understand what it builds and then…

Meet the 2020 Chinese consumer

By 2020, Chinese consumers will join the ranks of the world’s choosiest and most sophisticated consumers. In the March 2012 report “Meet the 2020 Chinese Consumer” Yuval Atsmon, Max Magni, Lihua Li and Wenkan Liao of McKinsey China contemplate the…

The consumerisation of IT

In November last year, PricewaterhouseCoopers (PwC) published the short (free) report “The consumerization of IT- The next-generation CIO“. The “consumerization of IT”—defined as the use of technologies that can easily be provisioned by non-technologists—is a hot topic among CIOs these…

The human factor in service design

McKinsey’s John DeVine, Shyam Lal, and Michael Zea write that businesses ought to focus on the human side of customer service to make it psychologically savvy, economically sound, and easier to scale. “Some organizations are making strides in the design…