Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
The psychologist Abraham Maslow’s theory of human motivation is 70 years old but continues to have a strong influence on the world of business. What is it, and is it right? Maslow’s friend, management guru Warren Bennis, believes the quality…
“Forget Big Data — right now, our bigger problem is fragmented data that comes from siloed user research teams.” Just as we favor the research tools that we find familiar and comfortable, large organizations often use research methods that reflect…
The July 2013 issue of the Journal of Marketing (a publication of AMA, the American Marketing Association) describes the results of a comprehensive study (pdf) by Julian Cayla and Eric J. Arnould on the way various organizations use ethnography to…
IBM believes that all users have the right to an enjoyable experience when using a computer. They have therefore decided to share the knowledge they have acquired from their own practical experience to help others create hardware and software that…
Service designer Bill Hollins shares his thoughts on why service design makes business sense and argues that more businesses should invest in employing a service designer. 1. Good customer service + quality product = brand loyalty 2. Rising consumer expectations…
Brian Solis met up with Jesse James Garrett (author of The Elements of User Experience and Co-Founder of Adaptive Path) to talk about the state of user experience (UX), its role in the future of business, and how UX deserves…
t’s time that we expand the role of User Experience beyond execution, beyond output, and yes, even beyond design, writes Christopher Grant Ward, Director of Product Strategy and User Experience at SUBTXT. “The most important thing I’ve learned in my…
Oracle recently conducted some research into the shopping needs and expectations of shoppers in Brazil, China, Germany, Japan, Russia, the UK and the US – in an effort to better understand the role and importance of service to the retail…
Recent SAP application forays include everything from a My Runway fashion shopping application to wellness applications that involve wearable sensors to Big Data analytic applications for the National Basketball Association (NBA). According to Sam Yen, global head of design and…
“The most important thing in the room is not the furniture — it’s the people.” Almost 50 years after the Action Office, Herman Miller embarks on the next big rethinking of the workplace: the Living Office. It is the ultimate…
An enormous study of how consumers around the world interact with brands finds that only the companies that make life better for consumers create impactful connections. For its second annual Meaningful Brands Index, Havas Media talked with more than 134,000…
“Google and friends should not be trying to make these things acceptable in polite society,” writes Roger Kay in Forbes. “If they persist, they can expect a wave of hostility the likes of which they have perhaps only begun to…
In large technologically-driven organizations with a broad and complex product range, establishing a user-centric approach to product design can be very challenging. The shift towards designing products and services for compelling experiences for users requires (among other things) changes in…
It seems like the UX community has been struggling a bit to reach a common definition of UX strategy. Is it a framework or an approach? Is it a methodology or a philosophy? According to Mona Patel, there are three…
Ericsson’s ConsumerLab studies people’s behaviors and values, including the way they act and think about ICT products and services. Here are some of their recent publications: How young professionals see the perfect company April 2013 A new study from Ericsson…
To solve the issue with content marketing, we need to start looking at content as part of a broader ecosystem, argues Ben Barone-Nugent, a senior digital writer & content strategist at TBWA, in a Digital Marketing special in The Guardian.…
SAP customers are increasingly telling the company that user experience (UX) is the differentiator, not features and functions, starts the introduction to SAP’s new UX strategy. “With [its] large product portfolio, any SAP UX strategy cannot be a “boil the…
GE, perhaps more than any other major company, is dedicated to the use of data visualization as a key part of its marketing and communications efforts. Stemming from last month’s Insight Center on visualizing data, Gretchen Gavett of the Harvard…
Mark Busse calls on the design industry to set a higher standard (and as a company which has always paid its interns, we endorse this call): ” Employers, especially visible leaders in our community, are obligated to demonstrate best practices…
Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers by Jan Chipchase Harper Collins Publishers April 2013 256 pages (Amazon link) A global-innovation expert offers a new perspective on how consumers think and how to develop products…