Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
Two interesting posts by Danish photographer and visual ethnographer Jacob Langvad Nilsson: Business ethnography as a key strategy for international brands When penetrating new markets, two critical mistakes seem to repeat themselves. The first mistake involves thinking that because it…
Incorporating wireless technology into its newest cars, Ford prepared to roll out vehicles capable of monitoring everything from pollen counts to glucose levels. “[Ford] started concentrating on the aging population in 1999, and a focus on health and wellness within…
Sondre Ager-Wick, Nokia’s Head of Design Strategy and Foresight, discusses the evolution and future of mobile design. His new trends: – DIY design – Electronically enhanced senses – The smartification of everything – Less digital bling. More content first. –…
Five Levers for Change: inspiring consumers to adopt sustainable behaviour is fundamental to achieving Unilever’s Sustainable Living Plan. Unilever’s Five Levers for Change is a coherent set of principles, which, if applied consistently to behaviour change interventions, will increase the…
A long essay by Dave Gray, founder of the XPLANE/Dachis Group, explores the topic of the service economy from a user experience point of view. Make sure you read his thinking of the product as a service avatar. “The emerging…
Recently Dianna Miller had a chance to talk to Genevieve Bell, anthropologist and researcher, and the director of Intel Corporation’s Interaction and Experience Research. Genevieve Bell will be one of the keynote speakers at Interaction 12. Dianna talked with her…
Nokia releases a new phone concept – Gem – which “revolutionizes mobile design by turning the entire handset into a touchscreen”. Launched on the 25th anniversary of the Nokia Research Centre, the GEM device changes appearance from camera to phone…
Larry Dignan discusses – in a conversation with David Ginsberg, director of insights and market research at Intel, and Tony Salvador, senior principle engineer of the Experience Insight Lab at the company – how Intel is boning up on…
In a long interview, Matias Duarte, Android’s head of user experience, explains how Google conducted deep user ethnographic studies to understand how people were using their smartphones and other devices. What is the soul of the new machine? This isn’t…
Last week, Cadillac launched its new “CUE” vehicle infotainment system. The name is an acronym that stands for Cadillac User Experience — the company’s refined and expanded approach to connected vehicles. Electronista took an early look at the new system…
James Rock, the managing director and chief business designer for Cultivar Consulting Limited, a business and services design consultancy, talks about service design, its benefits and why it’s important for your business. “Service design is a relatively new discipline that…
Debbie Millman of DesignObserver.com interviewed design anthropologist Dori Tunstall on the insights that anthropology brings to consumerism and branding, and about the powers of transformation in design and designers. “Dori Tunstall is a Design Anthropologist, meaning she tries to understand…
Intel’s corporate anthropologist Genevieve Bell has written an elegant introductory article for the BBC site on the role of anthropology in the corporation – particularly aimed at a lay audience. “Ultimately, my team’s role is about making sure the product…
The draft proceedings of EPIC 2011, the Ethnographic Praxis in Industry Conference, currently taking place in Boulder, CO, USA, are available for download during the conference. They contain drafts of papers and workshop abstracts, and photos and abstracts from Pecha…
Marko Ahtisaari is the global head of Nokia’s design unit, and he is responsible for Nokia’s product and user experience design. During Copenhagen Design Week, Marko shared Nokia’s thoughts on how design will shape and influence the patterns of human…
A strong experience strategy, derived from qualitative user research and experience workshops, can bring a collected vision to your organization and not only identify the true value of your products but help you transform the way your company does business,…
In a six part article series Gerd Waloszek of SAP User Experience [who is very inspired by Nathan Shedroff’s latest book ‘Design is the Problem’] approaches the topic of the sustainable behavior of a workforce from a designer’s point of…
Kevin Miller, global head of insight at in-flight magazine publisher Ink discusses how the environment impacts airline travellers psychologically and in turn affects their choice of media. “The airline passenger journey, from home to boarding the plane and beyond, is…
Or, why did Google PowerMeter fail? In his latest post, James Landay questions whether over-analysis of data gets in the way of designing a product that truly understands the needs of its users. He provides several examples of when the…
Jakob Nielsen has published a new report with 19 new case studies of enterprise portals. It finds slow growth in new features. The focus is instead on robust integration and formalizing governance. “The headline for our last intranet portal…