Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
Does design thinking address quick fixes at the expense of root causes, asks John Thackara, referring to “Why the d.school has its limits,” a provocative article in The Stanford Daily by Danny Buerkli, a Swiss Fulbright student at Stanford University:…
Liana Dragoman writes on UX magazine about the role of experience design in employee empowerment. “It has become increasingly important for customer-focused organizations to turn their lens on employee engagement or how employees connect with, think about, and process their…
Who needs a kettle with four heat settings? A washing machine with a ‘freshen up’ function? A toaster with six browning modes? What happened to the good old days of the on/off switch, asks Tom Meltzer in The Guardian. “Function…
Anthropologist Donna Flynn directs Steelcase’s WorkSpace Futures, a 19-member independent research group within the global office design company, that is responsible for “thinking into the future”: understanding the trends shaping the ways we work and sharing that intelligence with Steelcase…
Recent reports from McKinsey’s iConsumer Global Research Initiative: Moving from “mobile first†to “touch first†December 2012 (published on the EconomistGroup site) Already, more than a third of the time people spend web browsing, using social networking sites, and using…
Samsung is doubling down on technology investments in Apple’s backyard, including two new R&D buildings in Silicon Valley that will house 2,000 staff and a recently announced startup accelerator. Leading this effort is Young Sohn, who started at Samsung in…
Companies today are increasingly tying people’s real-life identities to their online browsing habits. Research conducted by the Wall Street Journal on the practices of more than a thousand websites shows that the border between our public and private lives is…
In the fast-evolving world of connected cars, CTO Paul Mascarenas is bringing Detroit and Silicon Valley together to chart Ford’s path into the future. Brian Cooley of CNet interviews him during a walk through Ford’s advanced research facilities.
The role of UX Strategist is a relatively new one on UX design teams, and has recently addressed in two articles on UXmatters: “UX Strategy: The Heart of User-Centered Design” and “What Does a UX Strategist Do?“. To provide more…
Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities Edited by Brigitte Jordan Left Coast Press November 2012, 224 pages [Amazon link] Abstract In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most…
In their natural habitats, social species organize into characteristic groups. Gazelles form herds, wolves form packs, and ants form colonies. Humans, in the same way, form tribes. Of course, we’re pretty far removed from our natural habitat these days. But…
By encouraging more focused collaboration among multiple functional groups (notably marketing and sales, operations, engineering/R&D, and procurement), these leaders are combining deep insights about customers [particularly in developing markets], competitors, and supply bases to strip out costs and amplify what…
Mind Design, the Design Research Webzine of the Danish Centre for Design Research, contains a wealth of information, all available in English. Here are some highlights: Article Companies: Design Research Works in Practice Design researchers are developing new, applicable knowledge…
The growth of the User Experience Design field is breathtaking, but well deserved. Thanks to UX Designers all over the world, the quality of products has increased dramatically. Design really does matter now. It’s a user centric world in which…
Here’s the view of Ray McCune, managing partner at Flow, on some of the peaks we still have to climb if experience design is to become a mainstream business discipline. It’s quite excellent. 1. Targets and incentives within businesses must…
What is the emotional relationship people truly have with the mobile space and how they make meaning there? To answer this, Google conducted an anthropological study to gain a better understanding of how people feel about, relate to and find…
Nir Eyal writes how marketers are increasingly personalizing their products and services to meet their customers’ changing needs, and how customization used in conjunction with powerful persuasion techniques provides new weaponry to boost customer engagement and drive profits. “Mass customization,…
THE customer is king. So some firms have started appointing chief customer officers (CCOs) to serve the king more attentively. These new additions to the (already crowded) C-suite are supposed to look at the business from the customer’s point of…
A few days ago SAP announced the opening of the new SAP Mobility Design Center to help customers meet the growing need for individualized mobile solutions. Headquartered on the company’s campus in Palo Alto, Calif., the center is focused on…
In this guest post for Ethnography Matters, Mike Gotta from Cisco Systems, makes the case for bringing the human back into enterprise software design and development, starting out with enterprise social networking (ESN). The introduction to the post is by…