Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Future by Design, a Human Centred Design (HCD) and customer-centricity consultancy focused on the African continent, has produced an HCD Toolkit (download link) that’s especially appropriate for an African context, and intended for application where rapid results are needed. Drawing…
Shirley Eadie, founding member and CEO of Pondering Panda, explored some of the idiosyncrasies of the human condition at last month’s MRMW Africa conference [Market Research in the Mobile World], in order to help attendees understand the impact of those…
Only projects that work with existing education systems will improve learning and cut poverty, says Niall Winters of the London Knowledge Lab at the University of London, and he argues for a user-centred approach (rather than a technology-centric one) that…
The success of a mobile app – its high adoption rate and actual use – largely depends on the degree of involvement of the end user during the development stage. Mark Kamau, Kenyan web solution expert at the iHub UX…
Social networks of mobile money in Kenya Sibel Kusimba, Harpieth Chaggar, Elizabeth Gross, & Gabriel Kunyu Institute for Money, Technology and Financial Inclusion University of California, Irvine With mobile money technologies, people use mobile phones to send money to friends…
In the last post of the EthnographyMatters Ethnomining edition (edited by Nicolas Nova), David Ayman Shamma @ayman gives a personal perspective on mixed methods. Based on the example of data produced by people of Egypt who stood up against then…
Michele Visciola, President and Founding Partner of Experientia, gave a talk at iHub in Nairobi, Kenya, last week (see also this earlier post). The aim of the talk was to demonstrate with actual examples how user experience principles are applicable…
Michele Visciola, Experientia’s president and user research director, will speak at Kenya’s iHub this week, on Friday 19th April. Michele is currently in Nairobi preparing research, and has been invited to be a guest speaker at iHub, Nairobi’s Innovation Hub…
Recent reports from McKinsey’s iConsumer Global Research Initiative: Moving from “mobile first†to “touch first†December 2012 (published on the EconomistGroup site) Already, more than a third of the time people spend web browsing, using social networking sites, and using…
In order to understand mobile phone usage at the Base of the Pyramid (BoP) in Kenya, iHub Research and Research Solutions Africa conducted a 6-month study, funded by infoDev (World Bank). A total of 796 face-to-face interviews were conducted along…
Rajeev Suri posted a short interview with Gustav Praekelt of Praekelt Consulting and the Praekelt Foundation, who focuses on creating behaviour change in people – particularly in emerging markets – using mobile technology. In the interview he explains the notions…
In this BBC article, David Edelstein, a leader in the mobile for development space, argues that human networks are the essential ingredient for mobile phones to improve the lives of the poorest. “Focusing on the technology betrays a truth that…
In a new report from its ConsumerLab, Ericsson maps out the potential of transformation within m-commerce across the region of sub-Saharan Africa. Based on in-depth, extensive interviews with mobile phone users in Ghana, South Africa, and Tanzania, the report has…
Reacting to the Wired Magazine article that suggests that “the data deluge makes the scientific method obsolete,†Jenna Burrell, sociologist and assistant professor in the School of Information at UC-Berkeley, lists some questions that she (and maybe other ‘small data’…
Olga Morawczysnki, project Manager of Grameen Foundation’s AppLab Money Incubator (a CGAP-sponsored new initiative that develops mobile financial products for the poor) and Jan Chipchase, executive creative director of global insights at frog, argue that large scale adoption of (mobile)…
What does it take to introduce e-books and e-readers into communities in low income countries — and is this a good idea, asks Michael Trucano on EduTech, a World Bank blog on ICT in education. “Judging by the increasing number…
Exploring mobile-only Internet use: results of a training study in urban South Africa Using an ethnographic action research approach, the study by Jonathan Donner (Microsoft Research India) and Shikoh Gitau and Gary Marsden (University of Cape Town) explores the challenges,…
A report, recently published by UNDP, on mobile technologies and human development, “Mobile Technologies and Empowerment: Enhancing Human Development through Participation and Innovationâ€, does a good job of summarizing the many ways in which mobile technologies are being used successfully…
On International Women’s Day, the GSMA mWomen Programme released a study called “Striving and Surviving – Exploring the Lives of Women at the Base of the Pyramid,” reports MobileActive.org. Drawn from 2,500 interviews with women (aged 16-64 in both rural…