Category Europe

Book: Mobile Communications and Society

Mobile Communication and Society: A Global Perspective Manuel Castells, Mireia Fernandez-Ardevol, Jack Linchuan Qiu and Araba Sey Published by the MIT Press How wireless technology is redefining the relationship of communication, technology, and society around the world–in everyday work and…

European Market Research Event – Day 2, afternoon

Mike Spang, Kodak Mike Spang has the long job title: “Business Research Director, Document Imaging, Corporate Business Research, Eastman Kodak Company”. He spoke about how Kodak went about creating a satisfying global corporate web experience. To put it in somewhat…

Yaniv Steiner speaking on rapid prototyping at World Usability Day Italy

Last Tuesday people across the globe attended World Usability Day gatherings and events, an initiative promoted by a professional association called the Usability Professionals’ Association (UPA). Experientia partner Michele Visciola is the president of UPA-Italy, and in that capacity he…

European Market Research Event – Day 1, afternoon

During the afternoon sessions of the European Market Research Event, I attended presentations by Clive Grinyer of France Telecom Orange, Sarah Pearson of ACB/University of Sussex and Francesco Cara of Nokia. There is also a short write-up of a talk…

Adidas sports performance store in Paris: it is all about the interactive experience

The Germany-based sportswear brand opened its Mi Innovation Center on the Champs-Elysées. It’s a tech, fashion, and custom-design wonderland, writes Business Week. “At the futuristic 1,750-square-meter store, the largest Adidas store in the world, shoppers can browse the latest trends…