Future by Design, a Human Centred Design (HCD) and customer-centricity consultancy focused on the African continent, has produced an HCD Toolkit (download link) that’s especially appropriate for an African context, and intended for application where rapid results are needed. Drawing…
Shirley Eadie, founding member and CEO of Pondering Panda, explored some of the idiosyncrasies of the human condition at last month’s MRMW Africa conference [Market Research in the Mobile World], in order to help attendees understand the impact of those…
Only projects that work with existing education systems will improve learning and cut poverty, says Niall Winters of the London Knowledge Lab at the University of London, and he argues for a user-centred approach (rather than a technology-centric one) that…
The success of a mobile app – its high adoption rate and actual use – largely depends on the degree of involvement of the end user during the development stage. Mark Kamau, Kenyan web solution expert at the iHub UX…
Social networks of mobile money in Kenya Sibel Kusimba, Harpieth Chaggar, Elizabeth Gross, & Gabriel Kunyu Institute for Money, Technology and Financial Inclusion University of California, Irvine With mobile money technologies, people use mobile phones to send money to friends…
In the last post of the EthnographyMatters Ethnomining edition (edited by Nicolas Nova), David Ayman Shamma @ayman gives a personal perspective on mixed methods. Based on the example of data produced by people of Egypt who stood up against then…
Michele Visciola, President and Founding Partner of Experientia, gave a talk at iHub in Nairobi, Kenya, last week (see also this earlier post). The aim of the talk was to demonstrate with actual examples how user experience principles are applicable…
Michele Visciola, Experientia’s president and user research director, will speak at Kenya’s iHub this week, on Friday 19th April. Michele is currently in Nairobi preparing research, and has been invited to be a guest speaker at iHub, Nairobi’s Innovation Hub…
Recent reports from McKinsey’s iConsumer Global Research Initiative: Moving from “mobile first” to “touch first” December 2012 (published on the EconomistGroup site) Already, more than a third of the time people spend web browsing, using social networking sites, and using…
In order to understand mobile phone usage at the Base of the Pyramid (BoP) in Kenya, iHub Research and Research Solutions Africa conducted a 6-month study, funded by infoDev (World Bank). A total of 796 face-to-face interviews were conducted along…
