Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Eldar Shafir, professor of psychology and public affairs at Princeton University and coauthor, with Sendhil Mullainathan, of the book Scarcity: The New Science of Having Less and How It Defines Our Lives (Picador, 2013), talks to Metropolis Magazine’s Avinash Rajagopal…
A nudge toward participation: Improving clinical trial enrollment with behavioral economics Eric M. VanEpps, Kevin G. Volpp and Scott D. Halpern (University of Pennsylvania) Science Translational Medicine – 20 Jul 2016 Vol. 8, Issue 348, pp. 348fs13 Interventions informed by…
The Ethics of Influence: Government in the Age of Behavioral Science by Cass R. Sunstein Cambridge University Press, September 2016 In recent years, ‘Nudge Units’ or ‘Behavioral Insights Teams’ have been created in the United States, the United Kingdom, Germany,…
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone…
Should advisors nudge clients to make prudent saving and spending decisions, asks Morey Stettner in Investor’s Business Daily. Or should they step aside after educating clients and laying out the options? Some economists argue that nudging gets people to do…
The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior by Shlomo Benartzi Penguin Random House October 2015, 256 pages A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the…
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary…
Many of the problems governments and NGOs in developing countries are trying to fix are at least partly behavioural. This is where nudge theory comes in. It is about using insights from behavioural science to identify reasons why people make…
Do Europeans Like Nudges? By Lucia A. Reisch (Copenhagen Business School) and Cass R. Sunstein (Harvard Law School) 29 February 2016, 37 pages Available at SSRN: Abstract: In recent years, many governments have shown a keen interest in “nudges 
Glen de Vries argues that tracking basic biology can create positive reinforcements for health-related behaviors?. Yet, he is faced with a challenge: those who actively track their health metrics still represent a minority of consumers, while most people who should…
Easier Said Than Done: Why we struggle with healthy behaviours and what to do about it By Nathalie Spencer RSA, December 2015 Many of us know what we should be doing to live healthily, yet many of us struggle to…
‘Nudging’ behaviours in healthcare: insights from behavioural economics Benjamin G. Voyer, London School of Economics Article (Accepted version) (2015) British Journal of Healthcare Management, 21 (3). pp. 130-135 Since the creation of the Behavioural Insight Team (BIT) in 2010, the…
By taking into account psychological drivers, the health-care industry can create products and services that will help individuals improve the way they manage their health and well-being, writes Becky Slack in an article in the New Statesman (published in association…
In September, President Barack Obama signed an executive order that directs federal agencies to incorporate insights from behavioral science into their programs, in order to help them achieve their policy goals. According to Dave Nussbaum, adjunct associate professor of behavioral…
The White House’s Social and Behavioral Science Team (SBST), a cross-agency effort to bring behavioral science research into the policy making process, has just published its first annual report, which covers just 15 proof-of-concept projects in this first year. Politico’s…