The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior by Shlomo Benartzi Penguin Random House October 2015, 256 pages A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the…
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary…
Many of the problems governments and NGOs in developing countries are trying to fix are at least partly behavioural. This is where nudge theory comes in. It is about using insights from behavioural science to identify reasons why people make…
Do Europeans Like Nudges? By Lucia A. Reisch (Copenhagen Business School) and Cass R. Sunstein (Harvard Law School) 29 February 2016, 37 pages Available at SSRN: Abstract: In recent years, many governments have shown a keen interest in “nudges”…
Glen de Vries argues that tracking basic biology can create positive reinforcements for health-related behaviors?. Yet, he is faced with a challenge: those who actively track their health metrics still represent a minority of consumers, while most people who should…
Easier Said Than Done: Why we struggle with healthy behaviours and what to do about it By Nathalie Spencer RSA, December 2015 Many of us know what we should be doing to live healthily, yet many of us struggle to…
‘Nudging’ behaviours in healthcare: insights from behavioural economics Benjamin G. Voyer, London School of Economics Article (Accepted version) (2015) British Journal of Healthcare Management, 21 (3). pp. 130-135 Since the creation of the Behavioural Insight Team (BIT) in 2010, the…
By taking into account psychological drivers, the health-care industry can create products and services that will help individuals improve the way they manage their health and well-being, writes Becky Slack in an article in the New Statesman (published in association…
In September, President Barack Obama signed an executive order that directs federal agencies to incorporate insights from behavioral science into their programs, in order to help them achieve their policy goals. According to Dave Nussbaum, adjunct associate professor of behavioral…
The White House’s Social and Behavioral Science Team (SBST), a cross-agency effort to bring behavioral science research into the policy making process, has just published its first annual report, which covers just 15 proof-of-concept projects in this first year. Politico’s…
