Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
One of the first activities of the newly founded Launch Institute is a conference on empathic market sensing on 20-21 September in Hamburg, Germany. Empathic market sensing builds upon voice-of-the-customer and observational “applied ethnography†techniques to dive deeply into how…
The HP research on Innovation for Emerging Economies is done from Bangalore, India, where they tackle such issues as the access divide, the communications divide, the need for contextual design, the language divide and the lack of sustainable business ecologies…
Intel’s People and Practices Research Lab engages the techniques of social science (including anthropology and ethnography) and design in order develop a deep understanding of how people live and work. This knowledge is then translated into insights for guiding corporate…
Like many large IT companies, Intel has tribes of anthropologists and social scientists on the books, and these people have considerable input on the way the company develops new products and platforms. The teams are especially prominent in Intel’s efforts…
Accenture Technology Labs, the technology research and development organisation within Accenture, is at the intersection of business and technology, exploring the impact of new and emerging technologies on business in the future. Its research in “workforce performance and user experience”…
Since the launch of i-mode in 1999, NTT DoCoMo introduced numerous mobile services that shifted the concept of mobile phones from talking devices to multimedia tools. And now, NTT DoCoMo has further expanded the range of mobile phone usage by…
Receiver is Vodafone’s magazine for future thinkers. It is conceived as a neutral space, where thinkers discuss future-oriented aspects of communications technologies. Started four years ago as a platform for exchange about how innovations in this sector affect societies worldwide,…
The Sony Ericsson website now contains an “Experiences” section with small visual scenarios of how mobile phone functionalities can provide added value to our lives. Or in their own marketing language: “It’s all about combining your emotions with our technology…
Whether it is wafting lavender or citrus scents to calm drivers and keep them awake, or vibrating seat belts to get them to slow down, smart cars in the future could help reduce road accidents. Dr Charles Spence, an experimental…
The August issue of Siemens Journal introduces Horizons2020, a Siemens foresight study on European life in 2020. Rather than attempting to predict the future, Siemens hopes that Horizons2020 will intensify public discussions and invite people to think about changes that…
“Smart Internet 2010” was an 18-month project conducted by Australia’s technology research consortium, the Smart Internet Technology CRC, to examine what the internet might evolve into by 2010 and the implications for end-users. The report was spearheaded by leading…
The latest MORI research into consumer technology, commissioned by European technology public relations consultancy Hotwire, has concluded that consumer technologies will not reach their full market potential until vendors can successfully engage with women and the over 45s. According to…
Technology firms are pushing a futuristic vision of home entertainment not because consumers are desperate for it but because they themselves are. Whether or not computer, software, consumer-electronics, telecoms, cable and internet companies are in fact out of touch with…
Martin Leith has created a website that lists and explains every idea generation method he has encountered during the past 15 years. The methods have been drawn not just from the worlds of creative problem solving and innovation, but…
“Designing for Experience” is a 128-page presentation with two extraordinarily detailed experience design case studies (Carnegie Library of Pittsburgh and VasSol CANVAS) that feature many diagrams and prototypes. The presentation was developed by Marc Rettig, principal of Fit Associates, and…
UPA 2006: usability through storytelling The annual conference of the UPA, the Usability Professionals’ Association, will take place on 12-16 June 2006 at the Omni Interlocken in Broomfield, Colorado, USA, located just outside Boulder and Denver. As usability professionals, we…
Big corporations today can be viewed as decision factories — but where’s the elegant design approach that’s applied to products? Great design is characterised by deep user understanding, visualisation of creative resolution of tensions, collaborative prototyping to enhance solutions, and…
The European Commission has published a new plan, called i2010 for ‘the completion of a Single European Information Space’. The Commission proposes an 80% increase in funding for ICT research focused on areas where Europe has recognised strengths: nano-electronics, embedded…
Survey results released from ACE*COMM indicate most North American parents aren’t supervising the mobile phone use of their teenaged children. Seventy-one percent of teenagers surveyed admit they enjoy unrestricted use of their mobile phones. The Itracks survey also found that…
The Qualitative Research Consultants Association is a not-for profit organisation that promotes excellence in all aspects of qualitative research. QRCA brings together nearly 1000 qualitative research consultants throughout the world. They include focus group moderators, facilitators, interviewers and planners with…