Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Or said differently: “If you want to understand how animals live, you don’t go to the zoo, you go to the jungle.” Jörgen Vig Knudstorp began turning the company around by making several key moves: improving processes, cutting costs, and…
Complementary social science? Quali-quantitative experiments in a Big Data world Anders Blok and Morten Axel Pedersen University of Copenhagen, Copenhagen, Denmark Big Data & Society – August 6, 2014 The rise of Big Data in the social realm poses significant…
TNS, a global company specialised in market research, global market information and business analysis, has published some papers that are quite aligned with what the UX research and design community has been practicing for years as well: A manifesto for…
“Technology and business organizations often default to a positivist worldview and subsequently believe that quantitative results that provide numeric measures have the most value,” writes Bill Sellman, Lead User Researcher on Firefox. “The hype surrounding big data methods (and the…
WASHINGTON, December 2, 2014 — Development policies based on new insights into how people actually think and make decisions will help governments and civil society achieve development goals more effectively. A richer and more accurate understanding of human behavior can…
Shirley Eadie, founding member and CEO of Pondering Panda, explored some of the idiosyncrasies of the human condition at last month’s MRMW Africa conference [Market Research in the Mobile World], in order to help attendees understand the impact of those…
Elliott Hedman is the founder of the design consultancy mPath, where he’s pioneering a new approach to design research. It combines stress-testing sensors with traditional observational techniques. The idea is to uncover the tiny, often imperceptible emotional moments that shape…
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the…
Five years into his role as head of strategic insights at Heineken UK, Mick Doran believes that the brewing industry is learning valuable lessons from other FMCG sectors in becoming more consumer inspired and brand led. “Since he joined the…
Underneath all the shopping, online searching, and purchasing is a human being who takes a particular action for very personal reasons, writes Jure Klepic in The Huffington Post. Those reasons maybe based on a response to advertising or a referral…
Why would Intel need to conduct a tremendous amount of ethnographic research if all they are manufacturing are microchips? This short essay by Ioanis Hristodoulou eexamines Intel’s role in design anthropology on a worldwide context, exploring the work of Tony…
Quotidian Ritual and Work-Life Balance: An Ethnography of Not Being There Jo-Anne Richard and Paulina Yurman (Helen Hamlyn Centre for Design, Royal College of Art) David Kirk and David Chatting (Culture Lab, Newcastle University) Paper presented at the EPIC Conference,…
As part of an on-going series profiling people, institutions and programs in the EPIC People community, Katharina Rochjadi of Swinburne University of Technology has now profiled Elizabeth F. Churchill, Director of User Experience at Google. “Conducting ethnographic work is not…
Steve Daniels, director at Makeshift magazine, explains why informal economies are the world’s biggest — and most overlooked — design research opportunity. “Informal economies are society’s sandbox, where early experimentation can take place freely. In the same way that thoughtless acts inspire us to…
Barry Brown, Moira McGregor and Donald McMillan of the Mobile Life Centre at Stockholm University audio-video recorded over 100 days of device use from 15 users and just published their results, which they presented in September at the MobileHCI conference…
Julie Marie Norvaisas and Jonathan “Yoni” Karpfen of LinkedIn’s User Experience Design (UED) Research Team share how their team discovers and uses “little data” to inform and inspire, in the context of a company driven by “big data”. “LinkedIn’s User…
Anna Bergren Miller provides a short write-up in Shareable on how Joseph Grima and Space Caviar explored changing notions of domesticity at the 2014 Biennale Interieur. “At this year’s Biennale Interieur in Kortrijk, Belgium, British architect Joseph Grima turned the…
The Global Social Media Impact Study based at the UCL Department of Anthropology (London, UK) is dedicated to understanding the implications of social networking sites for global humankind and society, and explaining their significance for the future of the social…
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract…
Why are highly successfully companies putting top-notch designers in key leadership roles, ask David Weber and Lisa Leslie Henderson. What are designers bringing to the table that marketers and other c-level players are not? “In today’s business landscape, where customer…