Category Methods

How will Big Data change design research?

Dave McColgin of Artefact writes about the relationship of design research to the ultimate outcome-focused research tool: Big Data. “Big Data […] provides us with new resources when determining which people our products should be made for. Its ability to…

Book: Interviewing Users (by Steve Portigal)

Interviewing Users: How to Uncover Compelling Insights by Steve Portigal Rosenfeld Media To be published: early May 2013 Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that’s not the…