Category UserResearch

What Facebook knows

Deep inside the company, a team of social scientists is hunting for unprecedented insights about human behaviour, reports Tom Simonite, Technology Review’s senior IT editor. What they find could give Facebook new ways to cash in on our data—and remake…

Why are contextual inquiries so difficult?

Jim Ross, Principal of Design Research at Electronic Ink, thinks contextual inquiry is the most difficult user research technique to perform effectively, as it requires a difficult balance between traditional interviewing and ethnographic observation. In an article for UXMatters, he…