Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Qualitative researchers in the commercial sphere often feel they can only do ‘ethnography light’. Isabella Simpson, senior research executive at Kantar Media, urges them to have more confidence, and challenges some of the myths surrounding the ethnographic approach. “Commercial ethnography,…
Experientia partner Mark Vanderbeeken will be giving a talk tomorrow at 6 pm, as a part of the Digital Anthropology MSc course at University College London (UCL). The “Anthropology in the Professional World†section of the course features talks from…
The Ethnographic Praxis in Industry Conference (EPIC) has become the premier international forum for bringing together academics, computer scientists, designers, policy makers, social scientists, marketers and other professionals interested in the ongoing development of the field of applied ethnographic research…
In Mobile Message, a new series of blog posts for Nat Geo News Watch starting today, innovator, anthropologist and National Geographic Emerging Explorer Ken Banks shares exciting stories about how mobile phones are being used throughout the world to improve,…
Digital marketing expert Dhiren Shingadia interviewed ethnographer and technology researcher Tricia Wang to learn how ethnography can provide new insights for companies seeking to understand communities. “My primary output is analysis of how new technology users are living at the…
“We need to place anthropology before technology,” said Richard Seymour, Co-founder, Seymourpowell, at the sixth annual meeting of the International Advisory Panel (IAP) of the DesignSingapore Council, that came together to recommended ways to use design to boost productivity in…
James Glasnapp, who manages PARC‘s Workscapes and Organization team, has written his second article in a series on ethnography (you can read the first one here), where he provides an overview of data collection methods (and methodologies) that ethnographers use…
Bo Begole, principal scientist and manager of PARC‘s (formerly Xerox PARC) Ubiquitous Computing Area, showed Richard MacManus of ReadWriteWeb an app that brings the concept of ‘ubicomp’ to a commercial reality. “Magitti is a next generation location-based mobile app, currently…
How would a newsroom look if we could build it from scratch, current technologies in hand? A 4 year ethnograhic study of Global Voices brought Lokman Tsui, an Assistant Professor in Media and Communication at the City University of Hong…
An in-depth ethnographic study of the social media habits of Blacksburg, VA, the first internet wired town in the world, demonstrates the power of consumer endorsed goods and services on sales, according to a study by OgilvyOne, New York. As…
A contingent of Stanford University d.school students recently returned from Kenya, where they spent two weeks working with Nokia Research Africa, and the University of Nairobi, developing health-related mobile applications. The trip was the culmination of months of work in…
Experientia is excited to be working on two applied research projects for Flanders InShape, a Flemish design promotion agency that supports and advises small and mid-size companies in Flanders, Belgium on matters related to product development and design. The ASSIST…
Yesterday cultural anthropologist Mimi Ito spoke on the impact of technology on teen and youth culture at the Meet The Media Guru event in Milan, Italy. The video is available online. Cultural anthropologist, with degrees from Harvard and Stanford, Mimi…
The Boston Globe profiles Microsoft researcher Danah Boyd. “At the center of the broader societal debate is Boyd, whose views on key issues like online privacy are followed closely by tech companies and policy makers. An opponent of “regulation for…
Minneapolis firm Worrell looked at the future of health care through the patient’s perspective. Fast Company’s Co.Design site reports. “When it comes to designing new medical devices, most of the talk is about how easy products are for physicians to…
A couple of months ago former Nokia ethnographer Tricia Wang gave a talk at the Nokia Research Center in Palo Alto, CA, and she just posted the slideshow and the abstract on her blog. “My talk today is about how…
The Intel announcements this week, particularly those by CTO Justin Rattner, are quite visionary. But also anthropologist Genevieve Bell’s approach is making waves in the community, such as this article by TechRadar.com. Before the Experience Lab, [Genevieve Bell] was working…
Kristina Krause has recently finished a master’s degree in social anthropology at the University of Kent, with a thesis titled: The impact of design ethnography and WordPress | Client – web designer relationships in the nonprofit sector. “The increasing rate…
The Day Zero event of the Intel Developer Forum started off with a presentation by Intel Fellow (and anthropologist) Genevieve Bell who is now also the head of Intel’s Interaction and Experience Research (IXR) division, that is focused on defining…
A few days ago sociologist Ms LucÃa Merino presented her PhD thesis entitled, Digital natives: a study of the technological socialisation of young people, at the University of the Basque Country (UPV/EHU). “Considering that young people nowadays are natives of…