Category Marketing

Mass persuasion, one user at a time

Nir Eyal writes how marketers are increasingly personalizing their products and services to meet their customers’ changing needs, and how customization used in conjunction with powerful persuasion techniques provides new weaponry to boost customer engagement and drive profits. “Mass customization,…

Desire engines

Nir Eyal’s third Techcrunch article on behavioural engineering, delves into the topic of “desire engines”. “Desire engines go beyond reinforcing behavior; they create habits, spurring users to act on their own, without the need for expensive external stimuli like advertising.…