Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Category Marketing
New report on the relationship between teens, technology and society
Daily Fix, a new MarketingProfs blog
Open up or shut up. The necessity of open marketing [Always On]
Open marketing assumes your customers are smarter than you, at every stage of the business process, from product build to post-sale service. "We have embarked on the maiden voyage of the open marketing revolution. From RSS to blogs, from podcasts…
Nike, Google kick off social-networking site [Business Week]
Ethnographic study on shopping in Paris airports
Aeroports de Paris presents the first ethnographic study about men’s buying behaviour in an airport. This unprecedented survey was carried out in January 2006. In an airport environment, a man travelling on his own becomes a true shopper: He is…
Publicis Groupe launches Denuo, a new futures practice
Publicis Groupe has set up a new digital venture – a standalone consultancy to help clients, and their budgets, leave behind traditional advertising and move toward digital, interactive and mobile media. Publicis Groupe, the international advertising and media conglomerate, has…
Advertising 2.0
What everybody in advertising, marketing and media should know about the technologies that are reshaping their business. What’s the effect of an advertising campaign, in a world where every consumer has instant access to all hard data about any given…
Phone firms targeting of under-fives is ‘as bad as marketing junk food’ say MPs [The Independent]
Senior [UK] MPs are calling for an urgent government inquiry into the “targeting” of children with cartoon mobile phone merchandise, including Winnie the Pooh, dangly soft toys and Scooby-Doo mobile phone covers. They warn that a huge selection of mobile…
Visa’s virtual Olympic challenge [Business Week]
The credit-card giant scored a hit with its online “advergame.” And it’s not alone, as companies try to think of new ways to snag eyeballs There’s a new competition at the Winter Olympics this year — and it involves virtual,…
How they know what you like before you do [Christian Science Monitor]
The high-tech tracking of people’s preferences puts firms in touch with tastes. Over the past decade, e-commerce has taken a cue from the notion that friends give the best recommendations. Personalized suggestions have become more commonplace as various forms of…
Toy makers are betting on toddler tech [Market Watch]
From industry giants Mattel and Hasbro to smaller players LeapFrog and VTech, toy manufacturers are lowering the age ranges for their high-tech and educational offerings at this year’s Toy Fair, betting that “toddler tech” will help reverse several years of…
Interactive user experiences with mobiles
LocaModa is a company that creates proprietary interactive networks that extend the power of the web to the steet helping consumers to opt-in and connect to brands. The have launched two services: StreetSurfer and StreetMessenger. StreetSurfer is a mobile-enabled interactive…
Experience Matters at Macromedia
Experience Matters is the name of a section on the Macromedia website where the company wants to show its customers "what great experiences are, how they deliver better business results and how to create them". "Macromedia is motivated by…
Insperiences
Trendwatching has just updated its Sept/Oct 2004 “Insperience” newsletter. “In a consumer society dominated by experiences in the (semi) public domain — often branded, designed, themed and curated to the nines — Insperiences represent consumers’ desire to bring top-level experiences…
Having your ears on the ground [International Herald Tribune]
If you can track what consumers actually do, why bother with what they say? Instead of simply producing ads, advertising agencies now want to be seen as creative consultancies, helping clients develop marketing strategies or even new products. DDB, part…
Making stores into destinations [Business Week]
Drawing in consumers means studying their lifestyles and creating destinations where they delight in spending leisure time. To capitalize on the increasing prosperity of its customers, retailers must compete against the hugely expanded range of leisure pursuits on offer in…
Nokia unveils new multimedia retail experience in Moscow
Nokia today announced its intention to opening several Nokia Flagship Stores in “shopping capitals of the world.” The first Nokia Flagship store opened today in the prestigious Pushkin Square district of Moscow, Russia. In addition to generating sales, a…
The product as story [The Observer]
If you had to write your organisation’s obituary, what would it say? Would there be any mourners? Has it made any difference to anyone? Would the world be worse off without it? Would anyone actually notice? Faced with this question,…
High tech child’s play [Christian Science Monitor]
This Christmas, tech-peddlers are turning their gaze toward kids, with new lines of grown-up gadgets built for tiny hands. “There’s a shift in need in terms of what a child finds fun and entertaining,” says Jim Silver, editor of the…