What data can’t tell you about customers

Across industries, companies are using the vast amounts of user-generated data to guide innovation of new products and services. But data mining does not equate to developing “customer intelligence,” write Lara Lee and Daniel Sobol of Continuum on Harvard Business Review’s Blog. Human behavior is…

How to reimagine wearable technology

PSFK spoke to Dhani Sutanto, a Digital Art Director who became fed up with swiping his Oyster card through the reader like millions of other Londoners each day. He decided to tinker around with the card and create a more fashionable way to get in…

Interaction design for data visualizations

Interactive data visualizations are an exciting way to engage and inform large audiences. They enable users to focus on interesting parts and details, to customize the content and even the graphical form, and to explore large amounts of data. At their best, they facilitate a…

Service design at IKEA

Walking through IKEA over the weekend with two young children, writes Shailesh Manga on UXMovement, was a healthy reminder of what contributes to an ideal customer experience: innovative product design and thoughtful service design. IKEA covers product design with innovative home furnishings that are cost…

Tablet versus PC: a creative decision

By fighting over whether tablets or PCs are better tools for creating content—as a sort of proxy war over whose vision owns the future of computing devices—we may be overlooking something important: the possibility that these very different devices may simply be good at different…

Book: UX Best Practices

UX Best Practices – How to Achieve More Impact with User Experience Helmut Degen & Xiaowei Yuan (Eds.) McGraw-Hill Osborne Media, 2011 ISBN-10: 007175251X, ISBN-13: 978-0071752510 304 pages (Amazon) Helmut Degen, Ph.D., works as a program manager for Siemens Corporate Research (SCR). He was previously…

Ethnography for user experience

In three essays John Payne, Principal of Moment’s Experience Design practice, reflects on his workshop, Ethnography for User Experience, and their field research with Occupy Wall Street. Payne was recently asked by IxDA NY’s local leadership to lead a workshop on Ethnography for User Experience.…

Intel’s futurist envisions life in 2022

Brian David Johnson gets paid to predict the future. He is the first, the one, and the only futurist at Intel, charged with envisioning how people will interact with technology a decade from now. Currently, Johnson’s task is to foresee what life will be like…

The ethnographer’s reading list

Ethnography Matters has embarked on a new series called “The Ethnographer’s Reading List” with UX professionals discussing their summer reading. Here are the latest three instalments: Nicolas Nova Nicolas Nova, who holds a PhD in Human-Computer Interaction from the Swiss Institute of Technology (EPFL, Switzerland),…

Making wearable technology wearable

This week at the San Francisco Wearable Technology Conference, Jennifer Darmour, UX designer at the Artefact Group, shared with other wearable technology experts her perspective and insights on the principles we must follow to make wearable technology more compelling to a broad consumer market. Through…

Experientia collaborating with UCLA Anderson School of Management

Experientia is one of 15 Italian companies and 53 companies worldwide participating in UCLA’s exclusive 2012 Global Access Program (GAP). GAP pairs Fully Employed MBA (FEMBA) students with international companies to develop a comprehensive business strategy that enables the companies to move to the next…

Make your users do the work

“Make your users do the work< ” is the not very people-centred title of a guest piece by Nir Eyal on Techcrunch. He argues that putting users to work is critical in creating products people love, and he has a point. Some excerpts: “Several studies…

Awesome experiences make us nicer

New research by published in the journal Psychological Science shows that awe-inspiring moments can literally make time seem to stand still, or at least slow down. That feeling improves our mental health since many people often feel time-deprived in this modernized world. Studies showed that…

Making sense of the cross channel experience

In this short essay, Jon Fisher of UK consultancy Nomensa presents some introductory thoughts about Nomensa’s framework for ”sense making in cross channel design”. In particular, he demonstrates a potential method for visualising the information space from which understanding can be supported in a system.…

mHealth: the next frontier or too much hype?

mHealth: The Next Frontier For Mobile Service Growth By Scott Wilson and Phil Asmundson of Deloitte Advances in wireless remote patient monitoring (RPM) are expected to have a big impact across targeted disease areas where chronic conditions are a leading cause of the readmissions problem.…

Debate on the UXPA name change

At the beginning of June, the Usability Professionals Association (UPA) announced that from now on it would be known as the User Experience Professionals Association (UXPA). This didn’t go unnoticed, and UX publisher Louis Rosenfeld reacted to this news with a strongly worded and much…

Co-design in innovation

In a short post on the Huffington Post blog, author Soren Petersen describes how co-design – when firms and non-design users jointly design business and product offerings – is seen as a potential new avenue for breakthrough innovation in design. “Inviting expert users and normal…

Book: This is Service Design Thinking

This is Service Design Thinking: Basics – Tools – Cases Edited by Marc Stickdorn and Jakob Schneider BIS Publishers, 2011 376 pages (Amazon link) This is Service Design Thinking outlines a contemporary approach for service innovation. Service design and design thinking are lately evolving into…

The Machine and The Ghost

Moralizing Technology: Understanding and Designing the Morality of Things Peter-Paul Verbeek University of Chicago Press, 2011 183 pages (Amazon link) Christine Rosen has written a very long and excellent book review / reflection in The New Republic on the recent book on the moral dimension…

The psychology of content design

In a long article Jonathan Cutrell talks about a strategy for creating content that revolves around its portability to multiple scenarios, devices, and access frames, and particularly about creating content that taps into multiple strong consumer motivations, and is consequently richly valuable to consumers. (via…

That’s not my phone. That’s my tracker.

Peter Maass and Megha Rajagopalan argue in the New York Times Sunday Review that the device in your purse or jeans that you think is a cellphone, is in fact a tracking device that happens to make calls. “We have all heard about the wonders…

Design alone can’t save UK companies

Making products attractive and user-friendly is a smart idea, but it is no substitute for R&D and investment, argues James Woudhuysen, a professor of forecasting and innovation at De Montfort University, on Spiked, a British Internet magazine focusing on politics, culture and society from a…

Perspectives in experience design

Milan Guenther, founding partner of enterprise design associates, explores the word “user” in “user experience”, and compares it to customer experience, employee experience and brand experience. “For me, the word Experience in the context of Design work refers to the way people experience the world,…