Experientia

Experientia

Design Thinking is bullshit

Here is Pentagram partner and designer Natasha Jen‘s definition of design thinking: Design thinking packages a designer’s way of working for a non-designer audience by codifying their processes into a prescriptive, step-by-step approach to creative problem solving – claiming that…

Putting human thought behind chatbots

Business anthropologist Martha Bird’s specialty is designing technologies that work for people, creating conversational user interfaces and chatbots that can serve different professional audiences across different geographies and different cultures. An interview excerpt: Why are people’s relationships with technology so…