Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
In a battery of experiments, Imperial College’s Johannes Hattula and his coresearchers Walter Herzog, Darren Dahl, and Sven Reinecke interviewed marketing managers about their personal preferences for a selected product or service. The researchers then primed some managers to be…
It is no secret among Customer Experience (CX) professionals that most CX efforts fall flat. Forrester found that only 25% of CX professionals say their companies’ CX programs actually improve customer experience, and Avaya recently published a study indicating that…
Ethnography for the Internet: Embedded, Embodied and Everyday by Christine Hine Bloomsbury Academic, 2015 The internet has become embedded into our daily lives, no longer an esoteric phenomenon, but instead an unremarkable way of carrying out our interactions with one…
University of Derby finds smartphone users in study spent average 3.6 hours a day on devices, often causing severe distraction from relationships and ‘real life’. Haroon Siddique reports in The Guardian: Smartphones are psychologically addictive, encourage narcissistic tendencies and should…
Is it time to re-examine our anthropocentrism in design, asks ASU design professor Prasad Boradkar and to extend design’s locus of action towards biocentrism. “Clearly, the things we design with such diligent research and utmost care for people do not…
The trend of an ageing population is reflected across Europe. It is estimated that by 2035 nearly a quarter of the population in the United Kingdom will be over 65 years. Ageing is traditionally associated with a decrease in mobility…
Activists have leaked the latest draft of Europe’s planned data protection law – which is supposed to safeguard Europeans’ personal information when in the hands of businesses and governments, reports The Register “The proposed rules have been agreed by the…
The average tenure of a CMO is just 45 months, according to a recent study released by executive recruiting firm Spencer Stuart. Fortunately, for CMOs in need of help, there’s an elegant and simplistic process called “human-centered design,” which takes…
Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself, writes Ken Anderson, anthropologist at Intel Research, in the Harvard Business Review. The ethnographic work at his company and…
Life Off Grid is a two-year journey exploring the lives of Canadians in every province and territory who have made the choice to disconnect. Life Off Grid is a film and book about people who have chosen to build their…
The well known anthropologist and sociologist Anne Galloway just announced the launch of the More-Than-Human Lab at Victoria University (New Zealand), which extends and augments human-centered design practices to our multi-species ecosystems. “What if we refuse to uncouple nature and…
The Smart Care unit of the insurance arm of the Italian bank Intesa Sanpaolo has just launched an innovative home security offering. Branded “ACasaConMe” [AtHomeWithMe], the service combines a personalized insurance package and a security kit that people can easily…
Netnography Redefined by Robert V Kozinets (York University, Canada) Sage Publications, 288 pages July 2015 Social media and the internet are rich, fertile sources of data for social researchers, though online data offer both opportunities and challenges. In this updated…
Open Policy Making is about recognising that top down thinking and decision making no longer can deliver the range of services that people and communities have come to expect in a connected society, writes William Barker, Head of Technology Strategy…
Doing Sensory Ethnography by Sarah Pink Sage Publications Paperback, 232 pages Second edition, February 2015 Between 2010 – 2014, a team of UK anthropologists, engineers and designers worked towards a deeper understanding of how energy and media consumption fit in…
The acclaimed UX researcher Steve Portigal hosts the DollarsToDonuts podcast series [iTunes | Twitter] where he talks with the people who lead user research in their (corporate) organization. Six programs so far: Carol Rossi, Senior Director of UX Research at…
David Lee Scher, MD – Owner & Director, DLS Healthcare Consulting discusses what he thinks are five important issues in achieving the ideal mobile technology user experience, specifically for those technologies hoping to enter the healthcare (vs. consumer) market: 1.…
Kara Pernice, the Managing Director at the Nielsen Norman Group, was a proud early adopter of the unique, cool, and pretty Nest device: “It helped me save energy, and communicated to me. But things went bad when it let me…
In early January, Mozilla UX conducted user research to refresh their understanding of how people save, share, and revisit mobile content with the goal of building a knowledge base for a larger contextual research project on multi-device task continuity that…
There are many areas of life – e.g. utility providers – where we could be getting a better deal by making what seems to be an easy switch. Behavioural scientist Nathalie Spencer of The RSA asks why we don’t do…