Experientia

Experientia

Meet the 2020 Chinese consumer

By 2020, Chinese consumers will join the ranks of the world’s choosiest and most sophisticated consumers. In the March 2012 report “Meet the 2020 Chinese Consumer” Yuval Atsmon, Max Magni, Lihua Li and Wenkan Liao of McKinsey China contemplate the…

The consumerisation of IT

In November last year, PricewaterhouseCoopers (PwC) published the short (free) report “The consumerization of IT- The next-generation CIO“. The “consumerization of IT”—defined as the use of technologies that can easily be provisioned by non-technologists—is a hot topic among CIOs these…

It’s cooperation, stupid

The argument of this pamphlet, written by Charles Leadbeater for IPPR (the Institute for Public Policy Research, the UK’s leading progressive thinktank) is that we should jettison the assumption that humans are selfish, first and foremost. Instead, we should start…

How to manufacture desire

Nir Eyal continues his article series on Techcrunch (see also “Habits are the new viral“) with a short essay on manufacturing desire. “Companies increasingly find that their economic value is a function of the strength of the habits they create.…

Book: Wicked Problems – Problems Worth Solving

Austin Center for Design today published a new book focused on the role of design in social entrepreneurship. Titled Wicked Problems: Problems Worth Solving, the book is presented as a handbook for teaching, learning, and doing meaningful disruptive design work.…