Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
I just wrote on Core77 how French Internet service provider, Neuf Cegetel, has taken inspiration from the legendary Minitel to develop the Easyneuf computer based on a similar low-cost model, aimed at people who are unable or unwilling to buy…
The International Herald Tribune reflects on ‘experience stores’, the latest trend in retailing and claims it is a return to the old department store shopping experience, where shopping was treated as theatre as well. The article claims that Samsung was…
When Japanese bike part manufacturer Shimano set out to make a bicycle aimed at America’s dwindling group of casual bikers, they enlisted the help of design consultancy IDEO, and embarked on a qualitative research and design process that eventually lead…