Category Experience design

Push, pull or nudge

“Push, pull or nudge” is the title of a 2.5 hour workshop (video here) at the 5th European Conference on Public Communication held today in Brussels. The workshop explored the potential of concepts such as design thinking, choice architecture and…

The false promise of actionable insight

Abby Margolis, Director of Research at Claro Partners, has become worried that consultants risk becoming a ring of human insight traffickers, rather than the researchers, designers and business problem solvers they strive to be. “They often treat insight like a…

Domestic abuse and the law

OCAD‘s Super Ordinary Lab in Toronto, Canada also just started an unusual social design project that is worth sharing. Domestic Abuse and the Law: Confronting Systemic Impacts is a an ongoing participatory action research project to create positive change, and…

High tech psyche

If you want to be free in a digital age, must you switch off your computer, ask two new books, The End of Absence and The Glass Cage. The End of Absence: Reclaiming what we’ve lost in a world of…

Human-centered design toolkit by IDEO.org

The team at IDEO.org launched Design Kit — a “refresh” of its HCD Connect platform launched in 2011. It is a step-by-step guide to the elements of human-centered design, specifically adapted for NGOs and social enterprises working with low-income communities…

Defining user experience strategy

UX strategy isn’t the blueprint, canvas, or definition you use. UX strategy is about the conversations you have and the alignment you achieve, writes Austin Govella, Experience Director with Avanade. As you start hacking your own approach to UX strategy,…

On the importance of forgetting

The ongoing debate about Europe’s so-called ‘right to be forgotten‘ ruling on search engines has shone a light onto a key pressure point between technology and society. Simply put the ability of digital technology to remember clashes with the human…

Learning from extreme consumers

Learning from Extreme Consumers by Jill Avery, Michael I. Norton Teaching Note, 9 pages, January 2014 Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior…