Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
Five years into his role as head of strategic insights at Heineken UK, Mick Doran believes that the brewing industry is learning valuable lessons from other FMCG sectors in becoming more consumer inspired and brand led. “Since he joined the…
Underneath all the shopping, online searching, and purchasing is a human being who takes a particular action for very personal reasons, writes Jure Klepic in The Huffington Post. Those reasons maybe based on a response to advertising or a referral…
Why would Intel need to conduct a tremendous amount of ethnographic research if all they are manufacturing are microchips? This short essay by Ioanis Hristodoulou eexamines Intel’s role in design anthropology on a worldwide context, exploring the work of Tony…
Julie Marie Norvaisas and Jonathan “Yoni” Karpfen of LinkedIn’s User Experience Design (UED) Research Team share how their team discovers and uses “little data” to inform and inspire, in the context of a company driven by “big data”. “LinkedIn’s User…
Tim Askew, CEO of Corporate Rain International, explains how technology is increasingly isolating us from each other and stifling creativity and real experiences. “As a frequent business traveler, I have noticed an unhappy change of late: I’m meeting fewer people…
Why are highly successfully companies putting top-notch designers in key leadership roles, ask David Weber and Lisa Leslie Henderson. What are designers bringing to the table that marketers and other c-level players are not? “In today’s business landscape, where customer…
Underscoring the importance of a great customer experience, Capital One has acquired the San Francisco-based design and user experience firm, Adaptive Path. Is this a testing of the waters by a historically innovative financial institution … or the beginning of…
Jim Nieters and Pabini Gabriel-Petit have started a series of columns that offers insights on how to help companies progress from delivering mediocre user experiences, as is all too common, to producing truly great experiences that differentiate their products and…
Bryant, Scott & Wrigley, Cara (2014) The drive towards user-centred engineering in automotive design. In Bohemia, Erik, Rieple, Alison, Liedtka, Jeanne, & Cooper, Rachael (Eds.) Proceedings of 19th DMI : Academic Design Management Conference, London, UK, pp. 741-758. Abstract: Falling…
Switching to LED bulbs in your home is still a bit expensive, but makes a lot of economic sense – as you quickly earn your money back through a MUCH lowered electricity bill. Yet it is quite a challenge for…
Today, music is as emotionally relevant as ever – and consumers have a myriad of ways to experience it, from streaming and downloading to live concerts and more. Thanks to social media, fans also have unprecedented access to their favorite…
Promoted heavily by academic institutions and consultancies alike, design thinking has been a big buzzword during the past decade, turning some people on and others off. Though design thinking has actually been around for half a century, when asking creative…
Spending a weekend sitting in someone else’s house reporting when, why and how much they ate, drank, bathed, watched TV or used their mobile phone isn’t everyone’s idea of a good time, but for a marketer it is one of…
The World Economic Forum has released three new reports on strengthening trust, transparency and privacy in personal data usage. Rethinking Personal Data: A New Lens for Strengthening Trust, prepared in collaboration with A.T. Kearney, looks at how to enhance transparency…
Handbook of Anthropology in Business Editors: Rita M. Denny and Patricia L. Sunderland Left Coast Press 752 pp. / May, 2014 In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference…
Irene Au, former head of Google’s User Interaction Team, is the latest designer to make her way to a venture capital firm. Here’s why VCs are so hot for designers and how consumers could ultimately benefit from the trend. “It’s…
The world of business is changing, as are the locations of the people who are driving that business. How companies reach new users and how they treat them once they do will be the defining business issue of the future.…
Todd McKinnon, CEO of Okta, explains in Re/Code how also in a business context a people-centric focus is increasingly essential. “In order to unlock the opportunity for “people-centric†experiences and to realize the new kinds of business value those experiences…
Jesse James Garrett of Adaptive Path argues that the constellations in the user experience field are shifting and that we are experiencing some sort of collision of three different “galaxies”: “The customer experience community developed out of the marketing and…
Most big businesses globally are locked into some kind of reliance on enterprise technology. Unfortunately such systems are not only fiendishly difficult to install and maintain, but often equally challenging for the workforce to use. So asks Rob Gilham, why…