Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
From an article in the E-Commerce Times: “In today’s business world, losing any customer or partner is expensive and unnecessary. It costs up to 10 times more to acquire a customer than to keep an existing one, according to Gartner.…
The French newspaper Le Monde has published a special report on Samsung, including a highly visual special on Samsung’s design strategy, which by the way features glimpses of a few rather interesting looking presentation slides (the design goal is to…
Umpqua Bank has opened its new store concept in Portland, Ore’s South Waterfront neighborhood. The store will serve as Umpqua’s Innovation Lab, showcasing emerging and existing technologies that foster community and redefine what consumers can expect from a banking experience.…
Business Week looks at how improving the user experience could inspire people to tap into the system more regularly to help stave off more serious illness. “Focusing on improving the user experience could inspire people to tap into the system…
Doing Anthropology in Consumer ResearchPatricia L. Sunderland; Rita M. DennyLeft Coast Press, Inc.352 pp.Nov, 2007 Abstract Doing Anthropology in Consumer Research is an essential new guide to the theory and practice of conducting ethnographic research in corporate consumer environments. Patricia…
Using the Slow Food Movement as a metaphor, innovation and creativity expert Derek Cheshire suggests a slow approach to innovation. “There is immense pressure to innovate quickly or to rush to market, but does this bargain of speed versus quality…
At the first keynote of Toronto’s Future Play 2007 conference for game educators and developers, Dr. Constance Steinkuehler, assistant professor in the Educational Communication & Technology program for the University of Wisconsin-Madison, argued that MMOs and online worlds are good…
The 19th issue of Vodafone’s Receiver magazine is devoted to communities. Receiver is Vodafone’s magazine for future thinkers, attracting a wide range of influential writers and industry leaders. It is conceived as a neutral space, where pioneer thinkers challenge readers…
From the New Scientist: “Making sense of an ever-increasing number of emails, web pages, feeds, and social networking contacts is a tough job for even the most organised person. But now a new website can organise your life like a…
Design, Wit, and The Creative Act is a half day conversation, organised by Core77, about leveraging the power of humor towards great customer experiences. In the run-up to the event, Randy J. Hunt did a short interview Allan Chochinov of…
According to an article in Adweek magazine, P&G’s efforts to reinforce consumer perception of quality in its brands will be a key to the company’s success. “Historically at P&G we looked at product performance. We didn’t pay as much attention…
Last week Experientia partner Mark Vanderbeeken attended the Philips Simplicity Event in London. It was a mixture of a vision presentation, a prototype exhibition, a networking event, and a marketing opportunity. The prototypes on show were conceptual designs for social…
Far from fading out, as some media reports indicate, Philips Design believes that there is serious attention being paid to virtual immersive spaces, like Second Life, as dialogue with virtual world residents uncovers what companies can achieve above and beyond…
The San Jose Mercury News reports on why users need convincing that mobile banking is convenient and secure. “South Bay residents Curtis McGovert, Dave Ritter and Leon Mendiola have at least three things in common. They own cell phones. They…
Gaining a better understanding of queries is a top priority of the search industry. When it comes to common searches that repeat millions of times like “Britney Spears” or “Hybrid Cars,” returning the most appropriate results, or advertisements, is not…
Bruno Giussani reports on a recent talk by Swisscom anthropologist Stefana Broadbent on how people really use technology. The talk was delivered at the 6th Communication Days conference in Bienne, Switzerland. “In traditional marketing research, she says, if you ask…
Recognizing the increasing importance of design and its impact on the business world, California College of the Arts (CCA) has launched a new MBA in Design Strategy program, the first of its kind in the United States. Slated to enroll…
The Serious Games Institute in Coventry, England, says that it is one of the first places dedicated to helping businesses enhance their own operations by harnessing virtual worlds for things like training, communication and emergency planning. “Much has been made…
Hilary Cottam, UK Designer of the Year 2005 and former director of RED [archive site], the meanwhile closed innovation unit of the UK Design Council, is now one of the founding partners of Participle, a new social enterprise designing the…
James Gilmore and Joe Pine, authors of the 1999 bestseller “The Experience Economy“, have now published a new book “Authenticity: What Consumers Really Want”. Abstract Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what…