The future of marketing lies in immersive research
It is critical to marry conventional data analytics with a deeper understanding of audience psychology by observing everyday human behavior.
Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
Category Methods
COVID-19’s psychological burden is associated with antisystemic attitudes and political violence
Research in US, Denmark, Hungary and Italy suggests that the ongoing pandemic places many countries at an increased risk of political unrest. The violence that marked some of the 2020 demonstrations was likely a manifestation of the psychological toll the pandemic has had on citizens.
Fake news and conspiracy theories as an evolutionary strategy
Danish social scientist Michael Bang Petersen illuminates the evolutionary foundations and social processes involved in the spread of outright falsehoods.
The drive for privacy and the difficulty of achieving it in the digital age
People care and act to manage their privacy, but face steep psychological and economic hurdles that make not just desired, but also desirable privacy nearly unattainable. Approaches to privacy management that rely purely on market forces and consumer responsibilization have failed.
The incompatibility of Nudge and Co-Design as tools for policymaking
The use of nudge theory to inform policy interventions in response to COVID-19 has re-opened debates over the politically paternalistic nature of governing by ‘nudges’ and has given momentum to calls to include the more participatory elements of co-design into policymaking
The role of UX: 2020 benchmark study report and analysis
UXmatters and the UX research consultancy User Fountain recently teamed up to survey UX professionals around the world on the role of User Experience within their organization. The Role of UX: 2020 Benchmark Study explores UX roles, tools, methods, and organizational structures, as well as organizations’ various levels of UX maturity.
AI still sucks at moderating hate speech
But scientists are getting better at measuring where each system fails.
Human behaviour: what scientists have learned about it from the pandemic
Several Covid-19 policies have shown "just how deeply some governments distrust their citizens. As if the virus was not enough, the public was portrayed as an additional part of the problem". But, asks Prof. Stephen Reicher of the University of St Andrews, "is this an accurate view of human behaviour"?
The potential of behavioural interventions for optimising energy use at home
Individuals and households can adopt a variety of measures to optimise their energy consumption, writes Elisabatta Cornago of the International Energy Agency. This article focuses on the potential for enhancing energy efficiency with policies and programmes designed to educate consumers and encourage them to alter their daily habits – without resorting to large-scale structural improvements.
[Report] Behavioural insights for demand-side energy policy and programmes
During its first year of activity, the Behavioural Insights Platform of the UsersTCP, with the IEA (International Energy Agency), has developed an environment scan report assessing how behavioural insights have been applied to demand-side energy policy and programmes.
Top 10 books of everyday social anthropology
Gillian Tett, anthropologist and chair of the US editorial board of the Financial Times, has published - in the Guardian - her list of 10 books offering insights into how we structure our lives.
Review and insight on the behavioral aspects of cybersecurity
Since the majority of cyber incidents are human enabled, this shift requires expanding research to underexplored areas such as behavioral aspects of cybersecurity. This paper provides a review of relevant theories and principles, and gives insights including an interdisciplinary framework that combines behavioral cybersecurity, human factors, and modeling and simulation.
Understanding the human aspects of cyber security
CyberBitsEtc. is a website and blog by Ganna Pogrebna (Professor of Behavioural Economics and Data Science, Fellow at the Alan Turing Institute) and Boris Taratine (Cyber Security Architect and Visionary) that focuses a lot on the human aspects of cyber security, in particular behavioural design, psychology and behavioural sciences.
Anthro-Vision: a new way to see in business and life
If there’s one simple message for the general reader in her new book Anthro-Vision it is this: the promise and value of anthropology lies in making visible that which is close to hand but ignored. It offers a means to see the world differently.
Heidi Larson, vaccine anthropologist
Heidi Larson studies vaccine rumors—how they start, and why some flourish and others wither. Tackling misperceptions individually is like eliminating a single microbial strain: when one germ is gone, another will bloom. Instead, the entire ecosystem must be rehabilitated.
Humans are imperfect, inconsistent decision-makers
In their new book, Daniel Kahneman, Olivier Sibony and Cass Sunstein offer strategies for improvement | An Economist book review
The human error of Artificial Intelligence
Rather than trying to fix the biases of AI systems and their human error, we need to find ways to coexist with it. Anthropology can help us a lot here.
The human factor — why data is not enough to understand the world
In a world shaped by one AI, artificial intelligence, we need a second AI, too — anthropology intelligence, writes Gillian Tett in the Financial Times.
[Book] Living in Data
In this provocative book, Jer Thorp brings his work as a data artist to bear on an exploration of our current and future relationship with data, transcending facts and figures to find new, more visceral ways to engage with data.
[Book] Data Lives
A book about the life of data and living with data.