In an age when the business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett presents a radically different strategy for success: businesses can revolutionize their understanding of behavior by studying consumers, markets, and organizations through an anthropological lens.
In a year in which Covid-19 has forced researchers to resort to online research, what opportunities for the industry exist in digital ethnography? Liam Kay of ResearchLive reports on the highlights of the Market Research Society’s Digital Ethnography Summit:
The US based user research recruiting platform "User Interviews" has just published its State of User Research 2021 report, based on responses from 525 people who do research as at least part of their job..
The COVID-19 pandemic is changing how we work, travel, communicate, shop and more, but which new habits are likely to stick permanently? The authors explore five key behavioural changes and their implications for risk and protection.
The employee experience (EX) journey map of the US Government’s Department of Veteran Affairs (VA) identifies the moments that matter during a VA employee’s career using the same human-centered design process that VA’s Veterans Experience Office (VEO) has applied in the development…
On 24 November Elena Guidorzi, research unit coordinator of Experientia, will speak at the EFUS web conference entitled "Reducing and preventing the feeling of insecurity at night", highlighting her experience coordinating the ToNite project.
In this article, Lylo Trotta explain the value that both contextual inquiry and ethnographic research provide and discuss why these practices are a crucial, even indispensable part of UX research and design.
The Gogle Wellbeing Lab joined up with the company's Pixel team to run an ethnographic study across four countries, examining the relationship people in the United States, Germany, India, and South Korea had with their selfies.
Integrating design with foresight enables decision makers to contend with changes coming from the world (inbound change) and changes the organization creates to influence the world (outbound change; strategy).