Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Wells Fargo, the world’s most valuable bank, learned to innovate around the customer. In 1999, Steve Ellis, who runs the bank’s wholesale services group, went to a conference where Scott McNealy of Sun Microsystems described a completely new era of…
Carolyn Rose explains how ethnography can be used to improve food safety: If done correctly, ethnography leads to a holistic and unbiased understanding of current practices and the motivations that drive them. Looking specifically to learn the existing challenges, workarounds,…
UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process. Without customer input, organizations risk creating interfaces that fail, writes Hoa Loranger of the Nielsen Norman Group. “User experience…
Nursing Research Using Ethnography: Qualitative Designs and Methods in Nursing Mary De Chesnay, PhD, RN, PMHCNS-BC, FAAN (Editor) Pub. Date: 08/28/2014 372 pp., Softcover Springer [Amazon] Ethnography is a qualitative research design that focuses on the study of people to…
Simon Roberts of Stripe Partners continues his three part series on ethnography. In the first two posts in this series he examined ethnography as practiced in two different contexts – the (1) market research (MR) industry and (2) corporate R&D…
Core77 has drawn my attention to IKEA’s newly launched Life At Home report, which explores the home lives of people all over the globe, with a focus on the morning routines, habits and wishes of those who live in Berlin,…
Spending a weekend sitting in someone else’s house reporting when, why and how much they ate, drank, bathed, watched TV or used their mobile phone isn’t everyone’s idea of a good time, but for a marketer it is one of…
There are endless choices when it comes to recording and sharing our ideas. Reliable analog tools are converging with innovations in technology to produce new ways of working. So what’s the future of note-taking? In celebration of 150 years of…
The World Economic Forum has released three new reports on strengthening trust, transparency and privacy in personal data usage. Rethinking Personal Data: A New Lens for Strengthening Trust, prepared in collaboration with A.T. Kearney, looks at how to enhance transparency…
Foodborne illness is a major public health problem in the UK. Recent increases in cases of listeriosis in older people have focused attention on consumer food-related practices. Previous studies highlight poor relationships between what people know, what they say they…
Can looking at the hipster tell us something about the anthropologist and the academy? Alex Posecznick (anthropologist at the University of Pennsylvania) explores the role of anthropologists in academia from a parallel hipster point of view. With his blog posts…
Handbook of Anthropology in Business Editors: Rita M. Denny and Patricia L. Sunderland Left Coast Press 752 pp. / May, 2014 In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference…
NAACE NAACE, a UK association of educators, technologists and policy makers who share a vision for the role of technology in advancing education, has published two studies on the role of tablets in secondary school education: Evolving Pedagogies for Mobile…
Three posts by Simon Roberts (?) explore the rise, fall and possible futures of ethnography in commercial settings. Ethnography, magpies and shiny things The first piece explores how ethnography fell victim of the enduring quest for fashion and the need…
Facebook recently made profiles more “contextual” on their iOS app, writes John Paul Titlow in Fast Company. That means that like Google searches or other personalized experiences, Facebook profiles will now appear differently based on who’s viewing. “We wanted to…
Criticizing Voice of the Customer (VOC) programs is like speaking out against motherhood and apple pie, writes marketing consultant Ron Shevlin. Yet, he says, there are (at least) two problems with the “voice of the customer†that many marketers don’t…
Only a few years ago, the corporate view of retirement planning at San Francisco-based Wells Fargo Bank tended to focus on dollars and cents — how much an individual needed to invest, by when and for how many years,†write…
A Web for Everyone: Designing Accessible User Experiences by Sarah Horton & Whitney Quesenbery Rosenfeld Media, 2013 288 pages In their new book, A Web for Everyone: Designing Accessible User Experiences, Sarah Horton and Whitney Quesenbery make a case for…
Nick Seaver, a PhD candidate in sociocultural anthropology at UC Irvine, makes the case for the importance of “studying up“: doing ethnographies not only of disempowered groups, but of groups who wield power in society, like technology developers. This project…
Search results pages on travel sites should help customers to find the best deal for them without having to work too hard. Graham Charlton of Econsultancy looked at a range of search tools from travel websites, which highlighted the importance…